Podcast Content Calendar For B2B: Align Episodes, KPIs, And Demand Generation

Podcast Content Calendar For B2B: Align Episodes, KPIs, And Demand Generation

How To Copyright A Podcast Name: Why You Need A Trademark

How To Copyright A Podcast Name: Why You Need A Trademark

How To Copyright A Podcast Name: Why You Need A Trademark

Podcast names aren’t protected by copyright. Instead, secure your brand through trademark searches, USPTO filings, and proper use online. This guide explains why titles are unprotectable by copyright, how to choose a trademarkable name, run clearance searches, file with the USPTO, and maintain and enforce rights at home and abroad.

Written by

Aqil Jannaty

Posted on

Dec 9, 2025

Overview

Podcast names aren’t protected by copyright. Instead, secure your brand through trademark searches, USPTO filings, and proper use online. This guide explains why titles are unprotectable by copyright, how to choose a trademarkable name, run clearance searches, file with the USPTO, and maintain and enforce rights at home and abroad.

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Can You Copyright A Podcast Name?

What Copyright Protects For Podcasts

Copyright doesn’t cover names or titles. Instead, it protects original works of authorship, like your podcast episodes, scripts, and artwork. If you've created a unique theme song or original audio content, that's copyright material. But the name of your podcast? It falls outside those protections.

Why Names And Short Phrases Are Not Copyrightable

Names and short phrases are too simple to copyright; they're considered common linguistic building blocks. If everyone could copyright titles, creativity would be stifled. The law aims to protect original expressions, not basic identifiers—they’re just too generic. Think about it: could someone own “Daily News”? No, because it lacks the unique flair needed for copyright.

What Protects A Podcast Name Instead

To protect your podcast name, you need to look at trademark law. A trademark signifies the source of goods or services and helps distinguish your podcast from others. That means your audience can identify your content without mix-ups. With a registered trademark, you gain exclusive rights to use that name in a specific industry, safeguarding your brand identity.

Why Should You Trademark Your Podcast Name?

How A Trademark Prevents Copycats And Confusion

Trademarking your podcast name is like putting up a sign that says, "This is mine!" It helps avoid brand confusion. Imagine someone launching a podcast with a name eerily similar to yours. A trademark gives you leverage to take action, ensuring your audience doesn’t mistake them for you.

How Registration Helps Monetize And License Your Show

A registered trademark doesn’t just protect your name; it adds value to your brand. It allows you to license your content and explore partnerships or sponsorships more confidently. When potential advertisers see your trademark, they recognize your commitment to your podcast's identity. This move can boost your revenue-generating options significantly.

What Legal Remedies Registered Marks Provide

Should someone infringe on your trademark, you have clear legal recourse. From cease-and-desist letters to potential litigation, having that registration means you're not just another name in the podcasting crowd. You can defend your brand and potentially seek damages, helping maintain your podcast’s reputation and market presence.

How To Choose A Trademarkable Podcast Name

Use The Distinctiveness Spectrum To Pick Names

When brainstorming podcast names, consider the distinctiveness spectrum. Names fall within categories: generic, descriptive, suggestive, arbitrary, and fanciful. The more distinctive your name, the easier it will be to trademark. Aim for suggestive or arbitrary names that evoke an idea without directly describing your podcast.

Avoid Generic And Merely Descriptive Names

Steer clear of generic names like "Business Tips" or "Health Discussions." They won't hold up if you need to enforce your trademark. Generic terms can't stand alone in a trademark dispute, and merely descriptive names may struggle to gain trademark protection. Your podcast deserves a name that’s unique and original.

Quick Name Validation Checklist (SEO, Domain, Social)

Before settling on a name, run it through a quick checklist:

  • SEO: Is it easy to spell and remember?

  • Domain: Is the domain available for a website?

  • Social: Are matching handles available on social media?

This validation will not only ensure your name can be trademarked but also bolster your podcast's online presence.

How To Search If A Podcast Name Is Available

Search The USPTO TESS Database Step By Step

Start your search by visiting the USPTO's Trademark Electronic Search System (TESS). Enter your potential podcast name and check for existing trademarks. Look for exact matches and similar-sounding names. If your name doesn't show up, it’s a good sign, but don't stop there—keep digging to ensure similar names don't pose a conflict.

Check State Trademarks, Common Law, And Podcast Platforms

Beyond federal trademarks, search state databases for trademarks that might conflict in your region. Don’t overlook common law rights; if another entity has been using your name even without registration, you could face challenges. Also, explore popular podcast platforms—names can be registered even if they're not federally trademarked, so check for similar shows that might create confusion.

Search Domains, Social Handles, And App Stores

Before you commit to a name, verify it's available as a domain and on social media platforms. A cohesive online presence helps your podcast stand out. Check app stores, too. If another app already has your name, it could complicate branding and recognition. Ensuring your podcast name is unique across these digital spaces is crucial for brand consistency.

When To Run A Professional Clearance Search

If you’ve done your due diligence but want peace of mind, consider hiring a trademark attorney to conduct a professional clearance search. They’ll dig deeper, identify potential risks, and provide comprehensive advice. Navigating trademark law can be complex; their expertise ensures you won’t face unexpected legal hassles down the road.

How To File A Trademark Application With The USPTO

Choose Your Filing Basis: Use In Commerce Or Intent To Use

When filing, select your basis for registration. If your podcast is already up and running, choose “Use in Commerce.” If you plan to launch soon but haven't yet, opt for “Intent to Use.” Each choice has implications for timelines and requirements, so pick the right one for your situation.

Pick The Right Trademark Class For Podcasts

Podcasts typically fall under Class 41, which covers entertainment services, but specifics matter. If your podcast includes educational services or marketing, you might consider additional classes. Research the nuances to ensure you're protecting your brand appropriately across relevant categories.

Prepare A Specimen Showing Use For A Podcast

A specimen demonstrates that your podcast name is in use. This can be a screenshot of your podcast platform listing, promotional materials, or your website. Clear, professional visuals strengthen your application and showcase your brand in action—this isn't just a formality, it's a crucial element of your filing.

File Using TEAS: Forms, Fees, And Required Information

The Trademark Electronic Application System (TEAS) is the portal for filing. You'll need to provide your details, description of goods/services, and chosen specimens. Be mindful of the fees associated with different applications, as they vary depending on your selection and class. Accuracy here can save you time and hassle later.

Typical USPTO Timeline From Filing To Registration

Once you file, the USPTO takes about three to six months to review your application. If approved, you'll enter the publication phase, where others can challenge your trademark. The entire process, from filing to full registration, typically spans between six months to a year, so prepare for a waiting game.

How To Respond To Office Actions And Oppositions

Common Reasons For Office Actions And How To Fix Them

Most office actions arise due to issues like likelihood of confusion with existing trademarks or a lack of distinctiveness. If you receive one, carefully review the examiner’s concerns. You might need to clarify your trademark's uniqueness or provide additional documentation. Addressing these points directly can lead to a favorable outcome.

What Happens During Publication And Oppositions

After your trademark survives the office action phase, it's published in the Official Gazette. This gives others a chance to oppose your registration. Be prepared for potential challenges during this phase. If someone opposes, consider negotiating or preparing a defense strategy to safeguard your interests.

When To Appeal To The Trademark Trial And Appeal Board

If you face an unfavorable office action or a successful opposition, don’t despair. You can appeal to the Trademark Trial and Appeal Board (TTAB). This is a formal, judicial-like process to review decisions and argue your case. Engaging with experts can bolster your appeal and increase your chances of achieving the trademark you're aiming for.

How To Maintain And Enforce Your Podcast Trademark

Use Symbols Correctly And Build Continuous Use Evidence

Once your podcast name is trademarked, it’s crucial to use the ® symbol to indicate your registered status, which reinforces your rights and can deter infringement. Consistently use your trademark in your marketing materials, social media, and on your podcast. This ongoing use builds evidence that your name is associated with your brand, vital should you need to defend it in a dispute.

File Post Registration Maintenance (Section 8 And Renewals)

Trademarks aren't forever; they require maintenance. You’ll need to file a Section 8 declaration of continued use between the 5th and 6th year post-registration. Failing to do so can result in cancellation. Plus, renew your trademark every ten years to ensure ongoing protection. Keeping your trademark active not only protects your brand but also enhances its market value.

Monitor For Infringement And Use Watch Services

Keeping an eye on the marketplace for potential infringements is essential. Regularly search for similar podcast names using social media and podcast directories. Consider using trademark watch services that alert you to similar filings. Early detection allows you to take action quickly and assert your rights before confusion spreads.

Practical Enforcement Steps: Cease And Desist To Litigation

If you encounter infringement, starting with a cease-and-desist letter can often resolve issues without escalation. This letter informs the infringer of your rights and requests that they stop using the trademark. If they ignore your request, litigation becomes an option, although it can be lengthy and costly. Weigh the potential outcomes carefully before proceeding, ensuring that your actions align with your branding goals.

How To Protect Your Podcast Name Internationally

Use The Madrid Protocol Versus Direct National Filings

When expanding your podcast's reach, consider the Madrid Protocol for international trademark registration. This system allows you to file in multiple countries with a single application, simplifying the process compared to filing separately in each nation. Assessing and selecting the right countries based on your target audience can provide effective global protection.

Prioritize Markets And Local Clearance Steps

Not all markets are created equal, so prioritize where your podcast will have the most impact. Engage in local clearance steps to ensure your name can be used without conflict. Research local laws and cultural nuances that may affect your branding. This attention to detail can save headaches later and solidify your brand's presence in key regions.

Protect Domains And App Store Listings In Key Countries

Securing your podcast’s domain and social media handles is vital, especially in international markets. A domain that matches your podcast name strengthens your brand and ensures consistent messaging. Don’t overlook app store listings; securing your podcast name across various platforms helps prevent potential disputes and enhances user accessibility.

When Should You Hire A Trademark Attorney?

Which Filing Scenarios Call For Expert Help

Navigating trademark law can be complex, especially for podcasts with multi-faceted branding or those wishing to expand internationally. If you’re unsure about the distinctiveness of your name or face potential conflicts during your search, consulting with a trademark attorney can provide clarity and save you time and resources.

What A Trademark Attorney Does During Clearance And Filing

A trademark attorney can perform a detailed clearance search, assess trademark risks, and guide you through the filing process, ensuring compliance with legal requirements. They can help craft appropriate descriptions of your podcasting services and advise on the correct trademark class. Their expertise can improve your chances of a successful application while preventing costly mistakes.

Typical Cost Ranges And How To Budget

Legal fees for trademark services vary widely, typically ranging from $500 to $2,000 for straightforward applications, depending on the attorney’s experience and the complexity of your case. It’s wise to budget for potential additional costs, such as conducting extensive clearance searches or responding to office actions. Factor in these expenses as part of your overall branding investment, as protecting your name now can pay dividends later.

How To Copyright Podcast Episodes And Artwork

What To Register With The U.S. Copyright Office (Sound Recordings, Scripts, Art)

When it comes to copyrighting your podcast, focus on what's tangible. You should register your sound recordings, scripts, and any original artwork associated with your show. Sound recordings capture the essence of your episodes, scripts showcase your unique dialogue and format, and artwork encompasses your logo and cover art. This multi-faceted approach ensures that every piece of your intellectual property is protected, giving you a solid legal foundation to defend against unauthorized use.

How To File A Sound Recording Or Compilation Registration

Filing a registration with the U.S. Copyright Office is straightforward. Begin by completing Form SR for sound recordings or Form PA for other works. Include a copy of the work you're registering, which can be a physical or digital representation. Pay the filing fee, which varies based on whether you’re registering electronically or via mail. Once you've submitted your application, expect a processing time of several months. This step not only grants legal protection but also can introduce your podcast to a wider audience through formal channels.

Why Episode Copyrights Complement Trademarks

Think of copyrights as the blanket that covers your creative expressions while trademarks serve as the shield for your brand identity. Copyrighting your episode content and associated art lays the groundwork for protecting the specific works you produce. In contrast, trademarks guard your podcast name, logo, and tagline. Using both allows you to create a fortress around your intellectual property. So, while copyright safeguards your episodes, trademarks ensure that the names and symbols representing your podcast remain uniquely yours.

How To Secure Related Podcast Assets And Licenses

Trademark Your Logo, Tagline, And Cover Art

A trademark is your ticket to safeguarding the visual and verbal identity of your podcast. Start by registering your logo, tagline, and cover art—these elements represent your brand to your audience and potential sponsors. By securing these trademarks, you create an exclusive association between your creations and your podcast, reducing the risk of others using similar designs or phrases that could dilute your brand. Plus, a registered trademark signals legitimacy, which is appealing to partners and advertisers alike.

Lock Down Domains, Social Handles, And RSS Feed Names

Securing relevant online assets is crucial for maintaining a consistent brand presence. Grab the domain that matches your podcast name, and don’t forget to register social media handles across platforms. Create a dedicated RSS feed name that reflects your brand to streamline distribution and maintain brand identity. These steps ensure that you own your digital footprint, making it easier for listeners to find you and enhancing your brand credibility. A cohesive online presence can elevate your marketing strategies, providing a solid foundation for promotion.

License Music, Clips, And Guest Releases Correctly

Music and clips can amplify your podcast's appeal, but they come with licensing responsibilities. Always ensure you have the proper licenses for any music used within your episodes. This may include securing synchronization rights for your theme song and mechanical licenses for any cover songs. Additionally, obtain guest release forms to clarify the terms of each guest’s participation. These documents protect you from legal disputes and keep your content aligned with industry best practices. Working with a podcasting agency like ThePod.fm can streamline this process, ensuring you cover all legal bases.

Use Contracts And Policies To Protect Brand Rights

Establishing contracts for all aspects of your podcasting—be it with co-hosts, guests, or sponsors—helps define roles and protect your intellectual property. Clearly outline ownership rights, distribution rights, and any financial agreements within these contracts. Adopt a consistent policy for content use and distribution to guide your brand’s direction and decision-making. These measures not only safeguard your rights but also provide clarity for anyone involved in your podcast, helping you maintain a positive creative environment.

FAQs

Can I Copyright A Podcast Name Or Episode Title?

No, copyright law doesn't protect names or titles. Instead, focus on trademarking your podcast name to ensure you have legal recourse against similar entities. Copyright is exclusive to your content—like episodes and artwork—while trademarks guard your brand identity.

How Long Does Trademark Registration Take And How Much Does It Cost?

Trademark registration typically takes between six months to a year to complete. The costs can vary, but expect to spend around $250 to $750 per class of goods or services, depending on your filing method. Proper budgeting for this investment is crucial for protecting your brand.

Can Someone Take My Podcast Name If I Do Not Register It?

Yes, without registration, your podcast name may be vulnerable to others using similar names. Trademark protections provide legal leverage to defend your brand. If a similar name already exists, you could find yourself in a difficult position, risking brand confusion.

Can I Use The TM Symbol Before Registration?

Yes, you can use the TM symbol to indicate that you're claiming rights to a trademark in the marketplace, even before official registration. It signals to others that you consider the name your intellectual property, which can deter potential infringers.

Do Podcasts Fall Under Trademark Class 41 Or Another Class?

Podcasts generally fall under Class 41 since they relate to entertainment services. However, if your podcast intersects with other services—like education or marketing—you may want to explore additional classes to ensure comprehensive protection.

Do I Need To Register My Trademark In Every Country I Publish In?

If you're targeting multiple countries, consider registering your trademark in each relevant jurisdiction. While some international agreements can simplify this process, local laws may differ, necessitating individual registrations for full protection.

How Do I Check If My Podcast Name Is Already Trademarked?

Use the USPTO's Trademark Electronic Search System (TESS) to search for existing trademarks. Look for both exact matches and similar sounding names. This step is critical to ensure your chosen name doesn’t infringe on another podcast's trademark.

Can I Trademark A Podcast Episode Title Or Segment Name?

While episode titles may be more challenging to trademark due to their brevity, it is possible. You’d need to demonstrate that the title has acquired distinctiveness over time. Segment names may have a better chance if they reflect a unique aspect of your program's format.

About the Author

Aqil Jannaty is the founder of ThePod.fm, where he helps B2B companies turn podcasts into predictable growth systems. With experience in outbound, GTM, and content strategy, he’s worked with teams from Nestlé, B2B SaaS, consulting firms, and infoproduct businesses to scale relationship-driven sales.

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NEW

FREE TRAINING FOR B2B COMPANIES

How to build a money-printing
B2B podcast that turns conversations into clients

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What smart B2B companies are doing differently in 2025

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NEW

FREE TRAINING FOR B2B COMPANIES

How to build a money-printing B2B podcast that turnsconversations into clients

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NEW

FREE TRAINING FOR B2B COMPANIES

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B2B podcast that turns conversations into clients

WATCH

What smart B2B companies are doing differently in 2025

Only accepting 2 new clients per industry

About ThePod.fm

ThePod.fm is the #1 ROI and sales-focused B2B podcast agency.

Built for B2B Growth

We’re not a traditional podcast agency — we’re a go-to-market team that builds relationship-driven systems to generate conversations, not just content.


Every podcast we launch is built to serve a business outcome: more conversations with decision-makers, stronger brand authority, and measurable pipeline growth. From strategy to execution, everything we do is designed to turn relationships into results.

Global Team of B2B Specialists

Our team spans the UK, US, and beyond — bringing together experts in outbound strategy, production, and growth.


Every client gets a world-class system built and managed by people who understand B2B sales inside out.

End-to-End Podcast System

From guest booking and outreach to recording, editing, and distribution — every step runs through one streamlined system.


It’s fully managed inside your client dashboard, giving you total visibility and measurable outcomes at every stage.

0

+

Guest intro calls booked

0

+

Podcast episodes produced

0

%

Of shows rank in their category

About ThePod.fm

ThePod.fm is the #1 ROI and sales-focused B2B podcast agency.

Built for B2B Growth

We’re not a traditional podcast agency — we’re a go-to-market team that builds relationship-driven systems to generate conversations, not just content.


Every podcast we launch is built to serve a business outcome: more conversations with decision-makers, stronger brand authority, and measurable pipeline growth. From strategy to execution, everything we do is designed to turn relationships into results.

Global Team of B2B Specialists

Our team spans the UK, US, and beyond — bringing together experts in outbound strategy, production, and growth.


Every client gets a world-class system built and managed by people who understand B2B sales inside out.

End-to-End Podcast System

From guest booking and outreach to recording, editing, and distribution — every step runs through one streamlined system.


It’s fully managed inside your client dashboard, giving you total visibility and measurable outcomes at every stage.

0

+

Guest intro calls booked

0

+

Podcast episodes produced

0

%

Of shows rank in their category

About ThePod.fm

ThePod.fm is the #1 ROI and sales-focused B2B podcast agency.

Built for B2B Growth

We’re not a traditional podcast agency — we’re a go-to-market team that builds relationship-driven systems to generate conversations, not just content.


Every podcast we launch is built to serve a business outcome: more conversations with decision-makers, stronger brand authority, and measurable pipeline growth. From strategy to execution, everything we do is designed to turn relationships into results.

Global Team of B2B Specialists

Our team spans the UK, US, and beyond — bringing together experts in outbound strategy, production, and growth.


Every client gets a world-class system built and managed by people who understand B2B sales inside out.

End-to-End Podcast System

From guest booking and outreach to recording, editing, and distribution — every step runs through one streamlined system.


It’s fully managed inside your client dashboard, giving you total visibility and measurable outcomes at every stage.

0

+

Guest intro calls booked

0

+

Podcast episodes produced

0

%

Of shows rank in their category

About ThePod.fm

ThePod.fm is the #1 ROI and sales-focused B2B podcast agency.

Built for B2B Growth

We’re not a traditional podcast agency — we’re a go-to-market team that builds relationship-driven systems to generate conversations, not just content.


Every podcast we launch is built to serve a business outcome: more conversations with decision-makers, stronger brand authority, and measurable pipeline growth. From strategy to execution, everything we do is designed to turn relationships into results.

Global Team of B2B Specialists

Our team spans the UK, US, and beyond — bringing together experts in outbound strategy, production, and growth.


Every client gets a world-class system built and managed by people who understand B2B sales inside out.

End-to-End Podcast System

From guest booking and outreach to recording, editing, and distribution — every step runs through one streamlined system.


It’s fully managed inside your client dashboard, giving you total visibility and measurable outcomes at every stage.

0

+

Guest intro calls booked

0

+

Podcast episodes produced

0

%

Of shows rank in their category