B2B Podcast ROI: From Downloads To Pipeline And Revenue

B2B Podcast ROI: From Downloads To Pipeline And Revenue

How To Edit A Podcast: The Complete B2B Production Checklist

How To Edit A Podcast: The Complete B2B Production Checklist

How To Edit A Podcast: The Complete B2B Production Checklist

Editing a podcast begins before recording: plan episode goals, mark moments, and secure backups. This guide covers tools (DAW vs text editors), file organization, noise repair, EQ and compression, multitrack mixing, music and video editing, mastering targets, and outsourcing to turn B2B conversations into consistent, repurposable content and measurable results

Written by

Aqil Jannaty

Posted on

Oct 29, 2025

Overview

Editing a podcast begins before recording: plan episode goals, mark moments, and secure backups. This guide covers tools (DAW vs text editors), file organization, noise repair, EQ and compression, multitrack mixing, music and video editing, mastering targets, and outsourcing to turn B2B conversations into consistent, repurposable content and measurable results

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What Prep Should You Do Before Editing?

How To Plan Episode Length And Goals?

Editing starts before you ever hit record. Decide the purpose of the episode — is it education, thought leadership, or lead generation? Then anchor your edit to that goal.
For B2B podcasts, shorter episodes (20–35 minutes) tend to hold attention and fit into workday routines. But the real metric is focus. Every segment should ladder back to one strategic aim, like showcasing client expertise or feeding repurposable content for your marketing team.
Teams that work with ThePod.fm often define both a narrative goal (what story the guest helps tell) and a distribution goal (how clips or quotes will serve sales and social). When you know those two things, editing becomes surgical, not guesswork.

How To Set Markers And Notes During Recording?

Your future self will thank you for tracking moments as they happen. Drop timestamps or verbal markers every time you hit a gold soundbite, a retake, or a section worth trimming. Tools like Riverside or Notion can sync notes with recording timelines so you’re not scrubbing through an hour of audio later.
Encourage co-hosts or producers to jot down guest moments that hit brand themes. Good notes cut your edit time in half and keep the storyline intact.

How To Test Audio Levels And Backup Files?

Before the first question, listen through each mic channel. Aim for balanced tone, not just volume — proximity effect and room echo matter more than loudness. Record a 10-second test, play it back, and check waveforms.
Then, save a copy to the cloud immediately. A single SD-card failure can erase a month of planning. Keep a backup on an external drive and, if possible, route recordings directly to a service like Riverside for cloud redundancy. Backups aren’t paranoia, they’re insurance against lost trust — and every missed episode costs momentum.

Which Tools Should You Use To Edit?

When To Use A DAW Versus A Text Based Editor?

A traditional DAW (Digital Audio Workstation) like Adobe Audition or Reaper gives you full control. Use it when you need nuanced fades, EQ balancing, or multitrack sound design.
Text-based editors like Descript or Alitu trade precision for speed. They're perfect when your focus is content flow — cutting filler, rearranging story beats, or producing quick-turn clips for LinkedIn.
Many B2B teams split the difference: rough cut in Descript, polish in Audition. The key is choosing based on output, not habit.

Which Desktop Apps Work Best For Beginners?

If you’re new, start with tools that make editing feel more like storytelling than engineering.

  • Descript for transcription-driven editing and team comments.

  • Audacity if you need a free way to learn levels, EQ, and compression.

  • GarageBand for Apple users who want a clean, intuitive timeline.
    The right beginner tool is whichever gets you publishing, not procrastinating. Perfectionists often never ship. Editors who release consistently build brands that get remembered.

Which Cloud And Mobile Tools Speed Editing?

Editing shouldn’t die on your desktop. Cloud platforms like Descript and Riverside let distributed teams mark, comment, and export ready-to-post clips.
When executives or hosts travel, mobile editors like Ferrite or Spreaker Studio make rough cuts possible from anywhere.
Fast collaboration creates consistent publishing, and consistency drives trust — the currency of podcast marketing.

How To Organize Files And Projects?

What Folder Structure And File Naming Should You Use?

Organization is invisible until it breaks. Create a simple structure rooted in repeatable logic:
ShowName > Season > EpisodeNumber > Raw / Edit / Mix / Final
Name files with episode number, guest name, and status. Example: B2BVoice_Ep14_SarahLee_Final.mp3.
When you’re producing on behalf of clients, that clarity keeps everyone aligned and prevents overwriting someone’s midnight edit.

How To Manage Multitrack Sessions Versus Single Track?

Multitrack sessions give control — separate mics mean separate problems to fix. They let you adjust one speaker’s level or remove background noise without affecting another.
Single-track recordings are faster but risk permanent mix issues if one voice clips or echoes.
If your team records virtual interviews, ask your platform to record isolated tracks. ThePod.fm standardizes this process so editors always have clean inputs to build polished conversations that sound effortless to the listener.

How To Back Up, Archive, And Version Files?

Think in layers of safety:

  1. Local: Save your working project.

  2. Cloud: Sync to Google Drive or Dropbox daily.

  3. Archive: Store final mixes and assets on an external drive monthly.

  4. Versioning: Keep a simple log — even a shared Notion table works — noting major edits, dates, and who approved them.
    When your podcast library doubles as a content engine, organized archives mean instant access to repurposable moments for newsletters or thought-leadership clips.

How To Edit Episode Structure And Flow?

How To Cut For Pacing And Clarity?

Trim every second that doesn’t build value or voice. Long pauses can signal authenticity, but too many break momentum. Tight pacing amplifies authority.
Listen as a first-time audience member. Would you keep listening through this section if you didn’t know the brand? If not, cut. Every minute you remove increases attention for what stays in.

How To Rearrange Segments And Remove Tangents?

Listeners tune out when conversations drift. Identify tangents that don’t serve the main narrative, move the strongest points up front, and connect transitions naturally.
Sometimes the best story arc isn’t chronological. Reordering key answers can highlight your guest’s insight earlier, anchoring the episode around a clear takeaway.
Strategic editing turns a chat into content that shapes perception — exactly what B2B podcasts are meant to do.

How To Build Intros, Outros, And Sponsored Spots?

Your intro sets tone, not just context. Keep it short, confident, and brand-aligned. A crisp voiceover, quick hook, then into the conversation.
Outros carry the call to action. Guide listeners toward a newsletter, resource, or sales touchpoint. Don’t waste that final trust moment on fluff.
If you include sponsored spots, integrate them conversationally. Relevance matters more than ad copy. When done right, it feels like part of the show’s rhythm — not a break from it.
That’s how top producers, including agencies like ThePod.fm, help B2B brands turn listeners into leads without ever sounding like a sales pitch.## How To Remove Filler And Artifacts?

How To Remove Uhms, Repeats, And Long Pauses?

Start with intent, not impatience. Filler words connect thoughts in real conversations, but on tape, they stretch attention.
Use your waveform as a map. “Uh,” “like,” and repeated phrases are easy to spot — short blips with no meaning attached. Cut them surgically, keeping breaths that make the rhythm feel human.
If you’re editing in Descript, highlight and delete directly from the transcript view so you can read the conversation as you refine it. In a DAW, loop questionable sections and listen for the emotional beat before trimming.
The goal isn’t perfection. It’s flow. Each edit should make the guest sound confident without losing their natural timing.

How To Clean Mouth Noises, Clicks, And Breaths?

Mouth sounds live in the high-mid frequencies, between 2kHz and 5kHz, and cutting them manually can take forever. Use spectral editing or narrow EQ dips to clean them up fast.
Clicks and lip smacks usually show up in quiet gaps — zoom in, cut them at the waveform peak, and apply quick crossfades so you don’t create new pops.
Breaths add realism, so don’t remove them all. Lower their volume rather than deleting them. Silence between phrases can make speakers sound robotic or over-edited, which breaks audience trust.

When Should You Preserve Natural Conversation?

Perfect audio is rarely persuasive. A few “ums” and hesitations remind listeners they’re hearing real people, not scripted actors. B2B listeners especially value credibility over polish.
Preserve conversational quirks when they carry emotion — hesitation before a tough answer, laughter after a good story — those moments humanize your brand.
Agencies like ThePod.fm lean into this balance. They keep the authenticity that builds trust, while cutting only what distracts. Real voices outperform perfect ones every time.

How To Fix Noise And Room Tone?

How To Use Noise Reduction And Spectral Repair?

Before you click any plugin, identify the problem. Is it a low hum, a fan, or broadband hiss? Different tools solve different issues.
Use noise reduction in moderation. Capture a short noise print, apply gentle reduction (typically under 6dB), then check against your original. Over-processing creates “swirling” artifacts that sound worse than the noise itself.
Spectral repair tools in apps like Izotope RX can surgically remove coughs, door knocks, or random clatter without touching the voice. Think of them as audio erasers, not filters.

How To Match Room Tone Across Clips?

Room tone is the ambient glue that makes an edit feel seamless. When you cut between takes recorded in slightly different spaces, your brain hears the jump.
Copy a few seconds of clean background from each mic and layer it beneath cuts or replacements. Adjust its volume until transitions feel invisible.
Always listen in context, not solo. The right room tone makes your edit disappear behind the story.

How To Apply Noise Gates And Adaptive Tools?

Noise gates mute audio below a set level, but use them lightly. Set the threshold just below the quietest speech so you don’t slice natural pauses.
Adaptive noise suppression, built into tools like Adobe Audition or Reaper, reacts dynamically to changing environments — perfect for remote interviews.
Start with a gentle gate, follow with a subtle adaptive pass, and confirm everything still sounds human. The best mix is one the listener never notices.

How To Use EQ And Compression?

How To EQ Voices For Clarity And Presence?

EQ shapes tone more than volume ever could. Roll off low frequencies (below 80Hz) to remove rumble, then add a mild lift around 3–5kHz for articulation.
If the voice feels thin, boost around 200Hz just a touch. If it sounds harsh, dip 2–3dB around 6–8kHz.
Each host and guest will differ, so tune by ear, not presets. The target isn’t “studio radio,” it’s intelligible, warm conversation that carries authority when shared on every platform from Spotify to LinkedIn.

How To Set Compression For Natural Dynamics?

Compression evens out levels so quiet moments stay audible and loud ones don’t spike. Start with a 3:1 or 4:1 ratio, and adjust threshold until it catches only the loudest phrases.
Use a soft knee for smoother transitions, and set release fast enough so it breathes with speech.
Listen for any pumping or dulling. If you notice either, ease back. A well-set compressor disappears — it just makes you lean in to the voice.

How To Use De Esser, Limiter, And Gain Staging?

Sibilance and sudden peaks can ruin an otherwise great mix.
A de-esser tames “s” sounds around 5–8kHz. Apply gently. Too much dulls words.
Then add a limiter at the master bus, setting output around -1dB to prevent clipping.
Keep gain staging consistent throughout the chain: record clean, edit balanced, mix with headroom. Respect the signal flow and you’ll avoid chasing distortion later.

How To Mix Multiple Speakers?

How To Balance Levels And Loudness Between Guests?

Listeners judge professionalism by level consistency. Align each voice around the same LUFS target (typically -16 for stereo podcasts).
Solo each track, set rough levels, then mix them together at conversation volume. Adjust based on feel, not meters alone — softer voices can sit slightly higher without sounding odd.
A balanced mix keeps the listener focused on meaning, not volume jumps. That’s how you hold attention through an entire interview.

How To Match Tone Across Different Microphones?

Different mics color sound differently. One might be warm and full, another bright and airy.
Use EQ matching tools or manual tweaks to equalize character — cut boominess below 150Hz, balance mids for speech consistency, and align highs for presence.
When recording virtually, ask guests to record in similar environments next time, but handle existing mismatches in post. Strategic EQ keeps your brand voice unified across every episode.

How To Use Sidechain Ducking For Music And Ads?

Sidechain ducking automatically lowers background music when speech begins. Without it, intros and ad spots can feel cluttered.
Route your voice track to control the compressor on the music track. Set fast attack, medium release. Every time the host speaks, the background dips smoothly.
This single move elevates production value instantly. It’s standard in professional shows and part of the polish agencies like ThePod.fm deliver when turning raw interviews into high-converting branded content.## How To Add Music And Sound Design?

How To Choose Licensed Music And Sound Effects?

Music shapes emotion long before your host speaks. The right sound bed pulls listeners into your brand world, but using random tracks can risk copyright strikes or diluted identity.
Choose licensed or royalty-free music from reputable libraries. Look for tracks whose tempo and tone support your storytelling — not distract from it. For B2B shows, aim for subtle sophistication: confident rhythm, minimal lyrics, and steady energy that doesn’t compete with dialogue.
Sound effects should serve clarity, not comedy. A gentle “whoosh” between segments or soft ambient layer can frame transitions without cheapening your credibility.
If you’re working with an agency like ThePod.fm, they often secure ongoing music licenses that align with your brand voice so every piece of audio feels consistent across episodes and clips.

How To Layer Beds, Bumps, And Transitional Stings?

Think of music as visual design for the ear. It should underline structure, not clutter it.

  • Beds: low-volume background during monologues or intros. Keep them under the voice, around -20dB to -25dB, so they support tone without pulling focus.

  • Bumps: short re-entry hits that add momentum after ads or breaks. Usually 2–5 seconds to reset the listener’s attention.

  • Transitional stings: quick musical identifiers between themes or segments. They act like chapter markers for the ear.
    Layer these intentionally in your DAW timeline. Fade them gently so transitions feel smooth, not sudden. Great sound design is invisible — you notice the flow, not the cut.

How To Keep Dialogue Intelligible Over Music?

Dialogue must always win the frequency battle. Start by EQing your music bed: reduce 2–5kHz by a few dB to carve space for voices. Then automate its volume — lift it in pauses, duck it under speech.
If you use sidechaining, set a fast attack so vocals immediately lower the music when they enter.
Listen on laptop speakers and earbuds. If you can still follow the conversation without strain, the balance works. Trust carries through tone, and a clear voice builds more authority than any soundtrack ever could.

How To Edit Video Podcast Episodes?

How To Sync And Replace Audio For Video Tracks?

Video podcasts demand tight sync. Import your high-quality WAV or AIFF audio and align it visually by matching waveform peaks with the camera’s scratch track.
Once synced, mute or delete the camera audio. Use clap syncs or timecode for accuracy if available.
If you’re editing inside tools like Premiere Pro or DaVinci Resolve, link audio and video once they’re aligned so cuts stay locked during editing. Good syncing protects lip alignment, credibility, and immersion — especially for branded B2B conversations shared on LinkedIn or YouTube.

How To Crop, Frame, And Add Visual Overlays?

Framing sets hierarchy. Crop or reframe shots so faces stay centered and eyes rest in the top-third gridline. Tight framing feels more conversational, wide framing feels more journalistic — choose according to your brand’s personality.
Add simple overlays for callouts: name tags, company logos, or subtle animated waveforms. Keep motion minimal so the focus stays on the words.
For remote interviews, you can balance visual energy with side-by-side crops or branded background templates. ThePod.fm often standardizes these layouts so every clip aligns visually across a client’s entire content library.

How To Create Captions, Clips, And Social Assets?

Captions boost retention and accessibility, especially on muted autoplay feeds. Generate them automatically through Descript or Premiere, then proof every line for clarity.
Clip 30–60 second highlights around key insights or emotional beats. Add branded intros or subtitles styled for LinkedIn and YouTube Shorts.
Batch exporting saves time — you’re not just shipping one episode, you’re building months of micro-content. When your video edit becomes a marketing pipeline, not just a show, your podcast starts paying dividends beyond downloads.

How To Master And Export Final Files?

What Loudness Targets And LUFS Should You Use?

Consistency equals professionalism. Most podcast platforms normalize around:

  • -16 LUFS for stereo

  • -19 LUFS for mono
    Aim for peaks no higher than -1dB. This keeps levels even across episodes and prevents listeners from reaching for the volume knob.
    Skip brickwall limiting for loudness’s sake. Transparency and consistent tone build trust far faster than over-compressed audio.

Which File Formats And Bitrates Should You Export?

For distribution, export a 44.1kHz, 128kbps stereo MP3 or 96kbps mono MP3. That balance preserves quality while keeping file sizes small for RSS feeds.
Archive a high-resolution WAV or AIFF for future repurposing — your marketing team will thank you when they cut case-study videos later.
Every export is a brand asset. Treat it like a final deliverable, not a throwaway technical step.

How To Add ID3 Tags, Show Notes, And Transcripts?

ID3 tags turn raw audio into a discoverable episode. Add accurate title, artist (host or brand), episode number, and cover art before upload.
Include short, keyword-rich show notes summarizing the conversation and linking to guest pages or resources. Transcripts boost SEO and accessibility; use them to pull quotes for newsletters or blog recaps.
Agencies like ThePod.fm often integrate transcripts directly into each client’s content cycle, turning one polished episode into a dozen searchable, sharable touchpoints.

How To Speed Up Editing Or Outsource?

How To Use AI Tools, Templates, And Macros?

AI isn’t replacing editors; it’s killing repetition. Tools like Descript, Adobe Audition macros, or even voice-leveling plugins automate the mechanical so you can focus on story and tone.
Create session templates with track labels, preset EQ chains, and volume automation envelopes. That alone can cut editing time in half.
Used strategically, automation safeguards creative energy — freeing your team to think about messaging, not mechanics.

How To Create An Editor Handoff Checklist?

Before outsourcing or delegating, clarity wins. Build a checklist covering:

  1. File structure and naming conventions.

  2. Episode notes and desired tone.

  3. Required loudness and export format.

  4. Music license sources and voiceover scripts.

  5. Review process and delivery dates.
    A good handoff feels like a relay, not a rescue. At ThePod.fm, producers receive color-coded templates and timestamped notes so every editor touches projects efficiently and consistently.

How Much Do Editors Charge And What To Expect?

Rates depend on scope, not just length. Freelancers may charge $50–$150 per hour, while full-service agencies package editing, mastering, and content repurposing into monthly retainers.
Expect higher pricing when strategy’s included — story alignment, guest prep, and clip creation multiply ROI.
If you partner with a done-for-you B2B agency like ThePod.fm, you’re not paying just for clean cuts but for a repeatable content engine that fuels your sales, marketing, and narrative growth every week.## FAQs

How Long Does Podcast Editing Usually Take?

It depends on the depth of the edit and your workflow. A tight business interview with minimal cleanup might take an hour of editing per recorded hour. A heavily produced, story-driven episode with music layers and transitions can stretch to four or five.
The real time sink isn’t cutting silence; it’s decision-making. Structure, pacing, tone — those require judgment. Teams working with ThePod.fm often save time because strategy and editing happen together. When the narrative goal is clear from the start, you spend less time guessing what to keep and more time sharpening what matters.

Do I Need A DAW To Edit Podcasts?

Not always. A DAW gives precision — multitrack control, compression, EQ — but many podcasters now use text-based editors like Descript that turn speech into editable text.
If audio design or complex mixes define your show, a DAW is essential. If your main goal is polishing conversations fast and publishing weekly, you can live entirely in text-based tools.
The best editor is the one that fits your workflow and outcome. Choose based on what your brand needs: sound engineering or storytelling velocity.

Can I Edit A Podcast On My Phone?

Yes, for rough cuts or emergencies. Mobile editors like Ferrite or Spreaker Studio let you trim intros, tighten gaps, and publish quick updates on the move.
Still, detailed editing — EQ, compression, noise repair — needs desktop muscle. Phone editing keeps you agile, not immaculate.
Think of it as your field kit, not your studio. If your show carries a B2B brand voice, do the final polish on a full setup or hand it to a professional editor for finishing.

What Is Text Based Podcast Editing?

Text-based editing lets you cut audio as if you’re editing a transcript. Tools like Descript transcribe your recording and sync every word to the waveform, so deleting a sentence deletes it from the audio too.
It’s storytelling at the speed of thought — perfect for brands where subject-matter experts, not audio pros, shape the conversation.
Once the rough cut’s done, export to a DAW for final EQ or mastering. Blending both methods keeps production fast and the output professional.

How Loud Should My Podcast Be On Streaming Platforms?

Aim for -16 LUFS for stereo and -19 LUFS for mono. That’s the industry standard most hosting platforms normalize to.
Peaks should sit just below -1dB. Consistency keeps your brand sounding reliable across episodes — no sudden jumps that make listeners fumble with the volume knob mid-call or commute.
Use a metering plugin inside your editor to check levels before export. Volume stability isn’t a technical flex; it’s a trust builder.

How Do I License Music For My Podcast?

Use only licensed or royalty-free tracks from verified libraries like Epidemic Sound, Artlist, or PremiumBeat. Each track’s license outlines where you can use it — podcast feeds, YouTube, social clips, or ads.
Never pull background music from YouTube or Spotify directly. It’s a copyright risk that can remove your entire show from platforms.
If you’re unsure how to manage recurring track usage or renewals, agencies like ThePod.fm handle music licensing as part of their podcast management service so brands stay compliant and consistent.

When Should I Hire A Professional Editor?

Hire one when editing starts slowing your publishing rhythm or clouding your strategy. If you spend more time debating cuts than shaping content, you’re due for help.
A professional editor brings structure, audio finesse, and an external ear that’s not emotionally tied to every sentence.
If podcasting drives your marketing flywheel — sales clips, thought-leadership blogs, client features — partner with a done-for-you agency like ThePod.fm. They pair editing with distribution strategy so your podcast fuels the entire brand pipeline, not just the next episode.

About the Author

Aqil Jannaty is the founder of ThePod.fm, where he helps B2B companies turn podcasts into predictable growth systems. With experience in outbound, GTM, and content strategy, he’s worked with teams from Nestlé, B2B SaaS, consulting firms, and infoproduct businesses to scale relationship-driven sales.

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NEW

FREE TRAINING FOR B2B COMPANIES

How to build a money-printing
B2B podcast that turns conversations into clients

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Only accepting 2 new clients per industry

NEW

FREE TRAINING FOR B2B COMPANIES

How to build a money-printing B2B podcast that turnsconversations into clients

Only accepting 2 new clients per industry

NEW

FREE TRAINING FOR B2B COMPANIES

How to build a money-printing
B2B podcast that turns conversations into clients

WATCH

What smart B2B companies are doing differently in 2025

Only accepting 2 new clients per industry

About ThePod.fm

ThePod.fm is the #1 ROI and sales-focused B2B podcast agency.

Built for B2B Growth

We’re not a traditional podcast agency — we’re a go-to-market team that builds relationship-driven systems to generate conversations, not just content.


Every podcast we launch is built to serve a business outcome: more conversations with decision-makers, stronger brand authority, and measurable pipeline growth. From strategy to execution, everything we do is designed to turn relationships into results.

Global Team of B2B Specialists

Our team spans the UK, US, and beyond — bringing together experts in outbound strategy, production, and growth.


Every client gets a world-class system built and managed by people who understand B2B sales inside out.

End-to-End Podcast System

From guest booking and outreach to recording, editing, and distribution — every step runs through one streamlined system.


It’s fully managed inside your client dashboard, giving you total visibility and measurable outcomes at every stage.

0

+

Guest intro calls booked

0

+

Podcast episodes produced

0

%

Of shows rank in their category

About ThePod.fm

ThePod.fm is the #1 ROI and sales-focused B2B podcast agency.

Built for B2B Growth

We’re not a traditional podcast agency — we’re a go-to-market team that builds relationship-driven systems to generate conversations, not just content.


Every podcast we launch is built to serve a business outcome: more conversations with decision-makers, stronger brand authority, and measurable pipeline growth. From strategy to execution, everything we do is designed to turn relationships into results.

Global Team of B2B Specialists

Our team spans the UK, US, and beyond — bringing together experts in outbound strategy, production, and growth.


Every client gets a world-class system built and managed by people who understand B2B sales inside out.

End-to-End Podcast System

From guest booking and outreach to recording, editing, and distribution — every step runs through one streamlined system.


It’s fully managed inside your client dashboard, giving you total visibility and measurable outcomes at every stage.

0

+

Guest intro calls booked

0

+

Podcast episodes produced

0

%

Of shows rank in their category

About ThePod.fm

ThePod.fm is the #1 ROI and sales-focused B2B podcast agency.

Built for B2B Growth

We’re not a traditional podcast agency — we’re a go-to-market team that builds relationship-driven systems to generate conversations, not just content.


Every podcast we launch is built to serve a business outcome: more conversations with decision-makers, stronger brand authority, and measurable pipeline growth. From strategy to execution, everything we do is designed to turn relationships into results.

Global Team of B2B Specialists

Our team spans the UK, US, and beyond — bringing together experts in outbound strategy, production, and growth.


Every client gets a world-class system built and managed by people who understand B2B sales inside out.

End-to-End Podcast System

From guest booking and outreach to recording, editing, and distribution — every step runs through one streamlined system.


It’s fully managed inside your client dashboard, giving you total visibility and measurable outcomes at every stage.

0

+

Guest intro calls booked

0

+

Podcast episodes produced

0

%

Of shows rank in their category

About ThePod.fm

ThePod.fm is the #1 ROI and sales-focused B2B podcast agency.

Built for B2B Growth

We’re not a traditional podcast agency — we’re a go-to-market team that builds relationship-driven systems to generate conversations, not just content.


Every podcast we launch is built to serve a business outcome: more conversations with decision-makers, stronger brand authority, and measurable pipeline growth. From strategy to execution, everything we do is designed to turn relationships into results.

Global Team of B2B Specialists

Our team spans the UK, US, and beyond — bringing together experts in outbound strategy, production, and growth.


Every client gets a world-class system built and managed by people who understand B2B sales inside out.

End-to-End Podcast System

From guest booking and outreach to recording, editing, and distribution — every step runs through one streamlined system.


It’s fully managed inside your client dashboard, giving you total visibility and measurable outcomes at every stage.

0

+

Guest intro calls booked

0

+

Podcast episodes produced

0

%

Of shows rank in their category