About Ask Ashley
Ashley Meinert is the founder of a nationally recognized, all-female wealth management firm specializing in tax efficiency and equity compensation for women in technology.
Ranked among Forbes’ top next-generation advisors and top 100 women advisors, her firm serves high-net-worth individuals at major tech giants like Apple, Google, and Meta. She focuses on empowering women in the financial space, challenging the industry norm dominated by the "old guard".
Companies Ashley Connected With Through ThePod.fm
The Problem
Their Ideal Client Profile
During our discovery sessions, we helped Ashley pivot her strategy from targeting individual investors to identifying strategic gatekeepers.
Together, we determined that her highest leverage came from connecting with the leaders of Employee Resource Groups (ERGs) - specifically Women in Tech groups - at major technology firms.
By targeting these internal leaders, we designed a campaign to secure speaking engagements that would position her in front of hundreds of potential high-net-worth clients at once, rather than chasing them one by one.
We defined the targeting criteria as:.
The Results
The system delivered immediate ROI by validating the "guest-to-client" methodology before the show even fully launched.
By utilizing ThePod.fm's training and introduction call scripts, the firm generated a pipeline deal size of $1,160,000.00 within the first month.
This revenue potential was identified before recording the first episode, purely through the initial introduction calls.
The outreach successfully booked meetings with key contacts at tech companies including Zapier, Highspot, Botify, and Palmetto.
The system transformed a complex idea into a live strategy rapidly, with the first major wins occurring in the first 30 days of launching ThePod.fm system.
The Podcast
To penetrate these corporate networks, ThePod.fm developed a podcast strategy titled "Ask Ashley". The show was designed not just as a content vehicle, but as a relationship-building tool to engage ERG leaders who might otherwise ignore a sales pitch.
ThePod.fm handled the entire "overwhelming" process - from design to implementation - allowing Ashley to focus solely on the conversations.
The system used the podcast invitation to bypass the typical sales resistance, positioning Ashley as a peer and thought leader rather than a vendor.
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Companies Ashley Connected With Through ThePod.fm
"I cannot say enough about the process of working with the pod team. They have made it so simple to get a very overwhelming, potentially overwhelming process set up... it has been nothing but seamless." - Ashley Meinert
The Conversations
Transitioning from a traditional financial advisor role to a podcast host changed the dynamic of Ashley’s outreach. She described the process as "wildly positive" and "seamless".
The system removed the friction of cold outreach. Instead of "selling" her services, Ashley was inviting ERG leaders to a platform that celebrated their work.
This approach made the interactions natural and enjoyable, turning what could have been a stressful sales grind into a series of "authentic and deep relationships".
The Outcome
Partnering with ThePod.fm allowed Ashley to operationalize her "street cred" into a predictable growth engine.
By shifting her focus from passive media appearances to targeted, relationship-driven podcasting, Ashley unlocked a massive pipeline of high-value opportunities, proving that genuine conversations drive real business growth.
