About Pave Talent
Pave Talent is a US-based recruitment agency specialising in helping high-growth technology companies scale their teams. Led by founder and CEO Jeff Brown, the firm partners with venture-backed startups and mid-market tech brands to deliver high-quality US based and offshore talent solutions with a focus on speed, fit, and strategic alignment.
The Problem
For a recruitment firm operating in a competitive US tech market, that inconsistency meant unpredictable revenue and a heavy dependence on referrals.
By April, Jeff made the decision to move forward with ThePod.fm — to build a system that could finally deliver consistent, high-quality meetings with the right people.
From that point on, he didn’t have to manage a single moving part.
ThePod.fm handled everything end to end — data sourcing, outreach, podcast production, and guest management — so Jeff could focus solely on what mattered most: having meaningful conversations with founders and executives who could also become clients.
“We’ve sent out hundreds of cold emails and just haven’t seen any real engagement. I think we got two replies — and even those didn’t turn into meetings,” - Jeff Brown
Their Ideal Client Profile
The Podcast
Together, we developed Trailblazers — a podcast by Pave Talent, designed to spotlight innovative tech founders and leaders shaping the future of work, growth, and leadership.
The name Trailblazers reflected the core message of Pave Talent’s brand — helping companies and individuals carve new paths in talent and innovation. From the outset, our goal was to make the show feel like an extension of the Pave Talent experience: professional, aspirational, and deeply human.
ThePod.fm led the full creative direction and build-out, including:
Naming and positioning to align with Pave Talent’s growth-focused brand identity.
Visual identity and artwork featuring modern typography, bold gradients, and a directional arrow motif symbolising progress and forward movement.
Intro and outro scripting that framed each episode with clarity and authority.
A dedicated podcast landing page that automatically updated with the latest episodes — boosting SEO, credibility, and discoverability for prospective guests and clients. Designed by ThePod.fm.
Each episode followed a 25–30 minute founder-to-founder conversation, designed to open doors with the exact decision-makers Pave Talent wanted to connect with.
The Results
The results were fast, measurable, and directly aligned with Pave Talent’s growth goals.
From concept to live show, the entire Trailblazers podcast system — artwork, scripts, landing page, and outreach infrastructure — was built and launched in 28 days.
Less than two days after our team starting contacting the dream contacts, Jeff had his first qualified meeting scheduled with a venture-backed founder.
Every conversation was with a senior decision-maker — founders, co-founders, and C-level executives from venture-backed technology companies actively investing in growth.
Of the 40 meetings booked, over half evolved into genuine business discussions, creating approximately $200K in new pipeline within the first 90 days.
The first content wave equalled 10 episodes recorded and published within the initial 90-day sprint, with the remaining episodes scheduled for recording later in the year to sustain visibility and momentum.
Companies Pave Talent Connected With Through ThePod.fm
“The connections you make doing this type of lead gen strategy are much more authentic and much deeper than a cold call or cold email. You’re able to create real relationships that last a lot longer than just a quick pain point because you called them on the right day.” — Jeff Brown
The Conversations
For many founders, the idea of running a podcast feels like a heavy lift — from recording logistics to making the conversations feel natural.
But after going through our training materials - for Jeff it quickly became the easiest and most enjoyable part of the process.
With ThePod.fm managing every operational detail — from outreach and guest booking to prep questions and scheduling — all he had to do was show up and have real conversations.
Each discussion felt less like a formal interview and more like a genuine founder-to-founder conversation.
That authenticity carried through to the intro calls as well. Because guests were already engaged through the podcast, the transition to business discussions felt natural and unforced.
Instead of pitching, Jeff was connecting — building trust first, and exploring opportunities second.
The change in approach turned what were once transactional sales calls into meaningful discussions — with founders who saw real value in staying connected.
“It’s been relatively easy. You just create an authentic conversation that naturally happens — like a coffee chat about things I’m genuinely interested in.” - Jeff Brown
The Outcome
By turning outreach into authentic, story-driven conversations, Jeff built a repeatable system for C-level engagement — one that consistently connects him with high-value founders and executives across the tech industry.
Beyond the immediate $200K in new pipeline, the system gave Pave Talent something more powerful: a sustainable growth engine.
At ThePod.fm, we believe genuine conversations drive real business growth. Pave Talent is proof that when you replace outreach with relationships, the results compound far beyond any campaign.
