About the Venned Group
The Venned Group, founded by Kendra Johnson, is a Canada-based soft skills training and development firm helping organizations strengthen communication, accountability, and leadership at every level. Known for its flagship program SPARK — a framework for building high-performing teams through trust and clarity — The Venned Group works with clients across North America in industries ranging from technology to commercial real estate.
The Problem
Before partnering with ThePod.fm, Kendra’s growth strategy relied on manual outreach, networking events, and LinkedIn content — all of which delivered results, but at a high cost of time.
Her calendar was full of one-off activities: posting on social media, following up on cold emails, coordinating introductions from referrals. None of it created predictable deal flow.
Even with strong referrals, she still faced inconsistent pipeline and hours of admin work scheduling and tracking conversations.
She wanted a relationship-led growth system that could scale the personal touch she was known for — without the manual grind.
“Each effort worked in isolation — but the returns never matched the time investment.
I was posting content on LinkedIn, attending events, and sending follow-ups, but every channel required manual effort and constant momentum. If I paused for even a week, the pipeline would dry up."
Their Ideal Client Profile
The Venned Group’s programs serve leaders and teams who value communication and culture as growth levers.
Their target decision-makers include founders, C-suite executives, and HR leaders in mid-sized tech, marketing, and design firms — typically 100–500 employees, with strong growth ambitions.
The Podcast
Together, we developed Beyond Titles — hosted by Kendra Johnson, a podcast designed to explore what leadership really looks like beyond formal roles or job descriptions. Each episode highlights the people, motivations, and human stories that drive high-performing organizations — aligning perfectly with The Venned Group’s mission to make workplace communication more intentional and authentic.
From concept to launch, ThePod.fm team handled every detail — naming, creative direction, artwork, intro scripting, landing page design, and system integration — ensuring the podcast embodied Kendra’s approachable yet executive voice.
The branding itself was crafted to feel warm, modern, and credible. The design uses a confident navy palette and clean typography centered around Kendra’s portrait, visually balancing authority with accessibility.
The headline “Beyond Titles” stands bold against a circular brand mark from The Venned Group, signaling that the podcast sits within a trusted professional ecosystem while still carrying its own distinct identity.
The entire podcast system was fully integrated into ThePod.fm app, turning what would normally be a multi-tool workflow into one seamless experience. The platform allowed Kendra to:
Invite guests instantly via QR code during live events and networking sessions.
Auto-sync all meeting notes and recordings directly to her CRM and internal tracking dashboard.
Auto-generate customized questions and conversation outlines, reducing prep time and saving tens of hours each month on manual admin.
“I was blown away by how seamlessly everything came together. It made what seemed like a big project feel incredibly easy — and hands-off from our side.” - Kendra Johnson
The Results
The Beyond Titles system launched in just a few weeks — and delivered immediate results.
From concept to launch, the entire Beyond Titles podcast system — branding, scripting, outreach setup, and CRM integration — was built and launched in just a few weeks, transforming how The Venned Group approached relationship-led growth.
Within hours of going live, Kendra had her first qualified meeting scheduled — proving the immediacy of the outreach system and the precision of her Ideal Client Profile.
In the first two weeks alone, Beyond Titles generated 9 booked conversations with founders and C-suite leaders across tech, manufacturing, and design — all fully aligned with The Venned Group’s target industries. 41 calls completed within the first 90 days.
Using ThePod.fm’s integrated app, Kendra eliminated manual content creation, scheduling, note-taking, and follow-ups — saving dozens of hours per month while maintaining a personal, high-touch guest experience.
Every guest was a decision-maker — from HR leaders and founders to VPs of People and Operations — ensuring every recording created meaningful relationship opportunities, not cold leads.
Each recording was transformed into podcast episodes, short-form clips, and quote graphics, giving Kendra a steady stream of authentic, on-brand content without additional effort.
What used to take her team hours every week is now handled end-to-end by ThePod.fm — ensuring consistent visibility across LinkedIn and events without adding to their workload.
Some of The Companies Kendra Connected With Through ThePod.fm
“The speed and support blew me away. What I thought would take months took just a few weeks — and within days, I was already having meaningful conversations with the exact leaders I’d been trying to reach for months.” - Kendra Johnson
The Conversations
Kendra described the shift as “effortless.”
Hosting Beyond Titles turned what used to feel like outbound selling into genuine, peer-level dialogue.
Guests left the show with a deeper understanding of her mission — and often initiated follow-ups themselves.
By the second week, her podcast calendar was full, and she was using the system not only for outreach, but also to capture opportunities from in-person events and conferences.
The podcast also ranked #165th In "Entrepreneurship" in Canada. An incredible challenging category!
“The conversations we’ve been having with founders and C-suite leaders are exactly who we need to be in front of — and they’ve been genuinely interesting.” - Kendra Johnson
The Outcome
Beyond Titles has become The Venned Group’s relationship engine — a single, repeatable system connecting Kendra with high-value decision-makers while amplifying her personal brand as a leadership expert.
What began as a new marketing channel quickly evolved into a predictable growth platform, combining content, credibility, and authentic conversation in one place.
Today, Kendra not only continues to get meetings booked by us. But she leverages ThePod.fm system at events, workshops, and networking meetups, scanning a QR code to book guests instantly — turning every handshake into a potential conversation.
Because when genuine conversations lead, growth follows.
“It’s made my life a heck of a lot easier. Everything’s integrated — from outreach to scheduling to content - it feels completely natural.” - Kendra Johnson
Interested in starting a B2B podcast?
Schedule a call to see how it works.
