Podcast Content Calendar For B2B: Align Episodes, KPIs, And Demand Generation

Podcast Content Calendar For B2B: Align Episodes, KPIs, And Demand Generation

Roundtable Podcast Format: A Complete B2B Guide

Roundtable Podcast Format: A Complete B2B Guide

Roundtable Podcast Format: A Complete B2B Guide

Roundtable podcasts gather diverse experts for spontaneous, in-depth discussions that boost B2B credibility and insight. This guide covers topic selection, guest recruitment and prep, moderation techniques, technical setup, recording and editing best practices, promotion, repurposing, monetization strategies, and common pitfalls—helping you produce episodes that engage audiences and drive measurable growth.

Written by

Aqil Jannaty

Posted on

Nov 13, 2025

Overview

Roundtable podcasts gather diverse experts for spontaneous, in-depth discussions that boost B2B credibility and insight. This guide covers topic selection, guest recruitment and prep, moderation techniques, technical setup, recording and editing best practices, promotion, repurposing, monetization strategies, and common pitfalls—helping you produce episodes that engage audiences and drive measurable growth.

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What Is A Roundtable Podcast Format?

Roundtable podcasts feature a group of participants discussing a specific topic, allowing for dynamic interactions and a variety of perspectives. Unlike interviews, where the host leads the conversation, roundtables thrive on the interplay among guests, fostering debate and collaboration. This format capitalizes on the diverse viewpoints of each participant, often resulting in richer insights and more comprehensive coverage of the subject matter.

How Does It Differ From A Panel Podcast?

While both roundtable and panel podcasts involve multiple voices, the key difference lies in their structure. Panel podcasts often have a moderator steering the conversation and directing queries, which can create a more formal atmosphere. Roundtables, on the other hand, encourage a more free-flowing dialogue, where participants can engage with each other directly. This organic interaction can stimulate deeper discussions and spontaneity, making roundtables feel more conversational and less scripted.

What Are Typical Goals And Outcomes?

Roundtable podcasts aim for several outcomes, such as fostering collaboration, generating new ideas, and showcasing thought leadership. They can serve as a platform for participants to share experiences and insights, allowing the audience to gain a multifaceted view of the topic. Ultimately, brands want to build relationships and trust within their industry, using these episodes to create a knowledge-sharing environment that strengthens community ties.

What Makes A Roundtable Work For B2B?

For B2B brands, roundtable podcasts create an authentic space for dialogue among industry leaders. The format helps demystify complex topics, making valuable insights accessible to a broader audience. By tapping into the expertise of the participants, brands can position themselves as thought leaders, engaging with key stakeholders more effectively than traditional marketing tactics. The conversational nature of roundtables encourages honesty, which fosters trust — a crucial element in B2B relationships.

When Should You Choose This Format?

Roundtable podcasts shine in scenarios where diverse opinions can enrich the conversation. They work best when topics demand depth and nuance, allowing for varied perspectives to emerge organically. Choosing this format is most effective when your audience is eager for insights that only shared experiences can provide.

What Topics Fit Roundtable Episodes?

Topics that resonate with roundtable formats often include industry trends, best practices, and controversial issues within the field. Complex subjects that require multiple perspectives benefit greatly from this approach, as do discussions about innovation and future developments. A well-chosen topic not only sparks engagement but also positions your brand at the center of important conversations.

What Audience Behaviors Favor Roundtables?

Audiences that appreciate in-depth discussions and multiple viewpoints tend to gravitate towards roundtable formats. They seek content that challenges their existing perceptions, thus valuing the collaborative exchange of ideas. If your target audience frequently participates in discussions, webinars, or live events, they’re likely to enjoy the dynamic format of a roundtable podcast.

When Should You Use A Hybrid Format?

Utilizing a hybrid format can be advantageous when you want to blend the benefits of structured content with the spontaneity of a roundtable. This might involve starting with a moderated Q&A session before opening up the floor for free discussion. Hybrid formats can also accommodate varying guest schedules, allowing you to feature more voices while still maintaining some control over the conversation's direction.

How Many Panelists Should You Invite?

Striking the right balance of voices can greatly enhance the quality of your roundtable podcast. Consider your topic, the complexity of the discussion, and the dynamics you want to create among guests. Moderating multiple perspectives is a skill, but when done right, it adds depth to the conversation.

What Is The Ideal Guest Count?

The ideal guest count typically falls between three to five participants. This number allows for diverse viewpoints while still keeping the conversation manageable. Too many guests can lead to overlapping voices and confusion, while too few may limit richness. The key is to ensure everyone has the chance to contribute meaningfully without overwhelming the audience.

How To Balance Experts And Perspectives?

Balancing industry experts with varied perspectives can elevate a roundtable’s appeal. Include guests with different backgrounds or experiences relevant to the topic; this multidimensional approach adds richness. Ensure there’s a mix of established voices alongside emerging leaders to foster innovation and challenge conventional wisdom, creating an engaging listening experience.

When To Use Recurring Versus Rotating Guests?

Recurring guests can provide continuity and allow deeper exploration of topics over time, whereas rotating guests can introduce fresh viewpoints and keep content dynamic. Consider using recurring guests for ongoing themes or complex subjects requiring follow-up discussions. Rotate guests when covering diverse topics to prevent stagnation and maintain audience interest.

How To Recruit And Prepare Guests?

Bringing the right guests to your roundtable podcast is essential for sparking engaging conversations. Start with a clear vision of the topics you'll cover and seek individuals who can contribute unique perspectives. Referrals from trusted connections or industry leaders often yield great candidates who align with your brand's goals.

How To Vet Expertise And Chemistry?

It's crucial to ensure your guests not only have expertise but also the ability to engage with others. Look for thought leaders with a track record of collaborative discussions. Conduct informal chats, possibly over coffee or a casual call, to gauge their chemistry with other potential guests. Observing their past speaking engagements or podcasts can help you better understand their style and dynamics.

What Prebriefs And Prep Docs To Send?

Prebriefs help set the groundwork for a successful episode. Share essential information like the episode's theme, possible questions, and logistical details in a concise prep document. Include a few talking points to inspire guests without boxing them in. This empowers them to prepare thoughtfully while allowing organic conversation during the recording.

How To Set Expectations And Rules?

Clearly outline what you expect from your guests before the recording. Discuss the episode’s format, time commitment, and any ground rules for discussion. This includes etiquette around speaking turns or addressing sensitive topics. Establish transparency from the start to create a comfortable environment, ensuring everyone knows the boundaries that foster solid conversations.

Who Should Moderate And What Should They Do?

The role of a moderator is vital in elevating the quality of a roundtable podcast. They should not only manage the conversation but also enhance interactions among guests. Selecting the right person is essential—ideally, your moderator should be a skilled facilitator who can navigate diverse opinions seamlessly.

What Skills Should A Moderator Have?

An effective moderator balances authority with approachability. They should possess strong communication skills, the ability to think on their feet, and an understanding of the topic. A great moderator will engage with panelists, encourage quieter guests to share, and gently steer the conversation back on track when discussions veer off course.

How To Guide Conversation Without Controlling It?

Instead of dominating discussions, a skilled moderator becomes a bridge between guests, prompting dialogue without interference. Use open-ended questions to inspire discussions and actively listen to responses. This cultivates an environment where guests feel valued and willing to share their insights, leading to richer conversations that resonate with listeners.

How To Manage Dominant Or Quiet Panelists?

Balancing the dynamics of varying personalities is key to a successful episode. For dominant speakers, gently redirect the conversation by acknowledging their input while inviting others to contribute. Similarly, for quieter guests, encourage them by asking direct questions or giving them opportunities to share their thoughts. This approach fosters an inclusive atmosphere and ensures all perspectives are brought to the table.

How To Plan Episode Topics And Agenda?

Topic selection can significantly influence the success of your roundtable podcast. Careful planning ensures a focused discussion while allowing flexibility for spontaneous exchanges. Establishing a clear agenda can keep conversations structured without stifling creativity.

How To Choose A Single Focus Or Theme?

Identify a single theme that resonates with your target audience and aligns with your brand's goals. Look for topics that provoke thought and encourage debate. A compelling theme gives guests a unifying focus while allowing for the exploration of various viewpoints, translating into valuable content for your listeners.

How To Create Timebound Segments?

Segmenting your episode into timed intervals can help maintain a steady pace and keep listeners engaged. Divide discussions into manageable parts, allocating specific time slots for each topic. This structure not only fosters disciplined discussion but also compels guests to articulate their views succinctly, enhancing the overall flow of the episode.

What Question Flows Boost Engagement?

Crafting a flow of questions can drive conversation and keep listeners hooked. Start with broad questions to establish context and ease guests into the discussion. Gradually dig deeper with follow-up inquiries that encourage dialogue. Incorporating rapid-fire questions or quick polls can spark spontaneity and keep the energy vibrant throughout the episode.

How To Run Live Versus Remote Roundtables?

Choosing between live and remote roundtables significantly impacts your podcast's dynamics and audience engagement. Each format has unique benefits and challenges, affecting everything from participant interaction to technical logistics.

What Are Pros And Cons Of In Person?

In-person roundtables foster immediate, authentic interactions. Participants can read body language, facilitating organic conversations that feel more engaging. However, this format requires coordination of schedules and can present logistical challenges, like location and travel expenses. The intimacy of live events often leads to a more comfortable, candid conversation, but can also risk distractions from the environment or the presence of a studio audience.

What Are Pros And Cons Of Virtual?

Virtual roundtables offer flexibility in scheduling and eliminate geographical barriers. This makes it easier to gather diverse voices from anywhere in the world. However, technical issues can disrupt the flow of discussion, and the lack of face-to-face interaction may hinder rapport-building. Still, with tools like Riverside or Zoom, you can create a high-quality remote experience that captures dynamic discussions, helping brands stay connected with their audience despite physical distances.

How To Integrate Live Audience Q&A?

Incorporating audience Q&A in either format can elevate your roundtable's engagement level. For in-person events, allocate time towards the end for audience questions to deepen discussions. With virtual roundtables, utilize chat functions or dedicated Q&A sessions to encourage participation. Engage your guests by inviting them to respond to audience inquiries, enhancing the relatability of the conversation. This integration not only enriches the dialogue but also reinforces your brand’s commitment to audience connection.

How To Set Up Technical Gear And Tools?

Setting up the right technical gear is crucial for a successful roundtable podcast. High-quality audio and video equipment ensure your content is professional, which in turn strengthens brand credibility.

What Microphones And Mixers Work Best?

Choosing microphones can make or break your audio quality. Dynamic microphones like the Shure SM7B are popular for their ability to minimize background noise, while condenser microphones provide a broader sound range. Pair them with an audio interface mixer like the Focusrite Scarlett 2i2, which gives you control over levels and quality. If your team is moderating a large guest line-up, consider a multi-channel mixer for seamless transitions.

What Software For Remote Recording?

Utilizing reliable software is vital for capturing high-quality audio and video during remote sessions. Platforms like Riverside offer multi-track recording in a stable environment, ensuring guests sound great regardless of their internet connection. Alternatively, Descript integrates editing tools with recording features, providing a complete solution for post-production. Choosing the right software can save time and enhance overall production quality, reinforcing your brand professionalism.

What Backup And Redundancy Practices Matter?

Always have a backup plan in place to safeguard your recordings. Use dual recording systems, where each participant records locally while also being captured remotely. This practice prevents loss due to connectivity issues. Additionally, keep a second device nearby to capture audio as a fail-safe. Employing these redundancy measures not only protects your content but also reinforces your reliability as a podcast host, allowing for smooth post-production without worrying about data loss.

How To Capture High Quality Audio?

Achieving high-quality audio is non-negotiable for a successful roundtable podcast. It not only enhances the listening experience but also reflects your brand’s commitment to excellence.

Should You Record Local Tracks For Each Guest?

Recording local tracks for each participant ensures the best possible audio quality. This method minimizes issues caused by internet fluctuations, providing clean sound files to work with during editing. Having individual tracks also grants you the flexibility to adjust levels in post-production, making it easier to create a balanced listening experience that resonates with your audience.

How To Perform Sound Checks And Monitoring?

Sound checks are essential before diving into your discussion. Spend a few minutes with each guest to test their audio setup, checking mic levels and input settings. Use headphones to monitor audio in real time, allowing you to hear how the conversation flows and address any concerns on the spot. Establish a baseline sound level and ensure all participants are comfortable with the setup; this proactive approach boosts confidence and production quality.

What File Formats And Logging Practices Help Editing?

For optimal editing flexibility, record in lossless formats like WAV that capture full audio fidelity. Use a clear logging system to annotate key moments, timestamps, or transitions during the recording; this streamlines the editing process and helps retain context. Developing a consistent logging practice allows your team to quickly navigate important sections when creating engaging final edits, ultimately saving time and effort.

How To Edit And Produce Roundtable Episodes?

Editing roundtable episodes can be a delicate dance of balancing clarity and authenticity. The goal is to preserve the richness of conversation while ensuring every voice is heard distinctly.

How To Mix Multiple Voices Clearly?

Achieving clarity in a roundtable setting starts in post-production. Use equalization to carve out frequencies for each participant, ensuring no voice gets lost in the mix. Employ panning techniques to create spatial separation so that listeners can easily identify who’s speaking. Tools like Adobe Audition or Audacity can help control volume levels and reduce background noise, enhancing the overall listening experience.

When To Tighten Conversation Versus Preserve Flow?

Editing is less about cutting and more about enhancing. When conversations drag, trim redundant phrases or pauses that disrupt rhythm. However, be cautious — you don’t want to erase spontaneity. Identify moments of genuine interaction and laughter that foster connection; preserving these can make the episode resonate more authentically with listeners, which is vital for audience engagement.

What Music, Stings, And Ad Spots To Use?

Choosing the right music and audio cues helps color your podcast's identity. Opt for light, unobtrusive background music that complements the conversation without overshadowing it. Use stings to signal transitions or emphasize key points — they should enhance, not distract. When including ad spots, integrate them seamlessly at natural breaks in the conversation to maintain flow and listener engagement. ThePod.fm can assist in crafting an audio strategy that aligns all elements cohesively.

How To Structure Each Episode For Listeners?

A well-structured episode keeps listeners engaged and enhances the flow of discussion. Aim for a format that balances spontaneity with intentionality, making it easy for your audience to follow along.

What Is An Effective Opening Sequence?

Strong openings set the tone for your roundtable. Start with a brief introduction of the topic and guest panelists to frame the discussion. Engage listeners immediately with a thought-provoking question or statement. This approach not only captivates attention but also aligns expectations for what’s to come, fostering a sense of curiosity that keeps them tuned in.

How Long Should Segments And Episodes Be?

Episode length can vary, but aim for 30 to 60 minutes to fit into modern listeners' multitasking habits. Break this down into segments of about 10 to 15 minutes, which helps maintain focus and energy. Each segment should explore a specific subtopic, allowing for depth without overwhelming your audience. Keeping segments concise encourages meaningful dialogue and engagement throughout the episode.

How To Include CTAs That Convert?

Calls to action (CTAs) should feel natural, woven seamlessly into the conversation. Use engaging language tied to the episode’s content, guiding listeners toward next steps like subscribing, visiting your website, or exploring resources. State the CTA during high-interest moments, perhaps when you're discussing relevant content that entices deeper exploration. This not only drives engagement but also positions your brand as a valuable resource.

How To Promote And Repurpose Episodes?

Promoting and repurposing your roundtable content can amplify reach while maximizing the value of every episode. Use diverse channels for distributing pieces of your conversations to engage different audience segments.

What Short Form Clips Drive Discovery?

Short clips that highlight surprising insights or compelling exchanges between guests are gold for social media. Aim for 30 to 60-second snippets that encapsulate key moments or provocative statements. These clips can capture attention quickly on platforms like LinkedIn, driving traffic back to the full episode while enhancing brand visibility across channels.

How To Write SEO Friendly Show Notes?

Crafting SEO-friendly show notes involves integrating targeted keywords naturally while providing valuable context. Summarize discussions, list key takeaways, and include timestamps to enhance usability. Incorporating links to resources or guest profiles can improve SEO, positioning your brand as a knowledgeable authority in your industry. Semantic HTML structure can also aid discoverability, making your content more appealing to search engines.

How To Turn Episodes Into Lead Gen Assets?

Transforming episodes into lead generation assets involves creating value-driven resources around your content. Develop downloadable PDFs or infographics summarizing insights from each episode, and promote these on your website and through email newsletters. By aligning these materials with listener interests, you can nurture leads effectively, guiding them through the buyer's journey while adding depth to your conversation themes.

How To Measure Success And Monetize?

Measuring the success of your roundtable podcast goes beyond downloads. It’s about engagement, relationships, and ultimately, conversions. By understanding the metrics that matter, you can effectively monetize your efforts and derive real value from your content.

What Metrics Matter For Roundtables?

Not all metrics are created equal. Prioritize listener engagement metrics, such as average listen time and social media shares, which indicate how well your content resonates. Look at conversion rates tied to calls-to-action you include in your episodes, like newsletter sign-ups or lead inquiries. Assessing listener feedback can also provide qualitative insights that guide improvements and enhance content strategies.

How To Package Sponsorships And Branded Panels?

Thoughtfully packaged sponsorships can be a revenue goldmine. Align sponsor offerings with relevant roundtable topics to ensure authenticity, integrating their brand organically into conversations. Create tiered sponsorship packages, offering varied benefits like logo placements, episode mentions, and guest panel opportunities. Present a clear outline of deliverables to sponsors, ensuring both parties have aligned expectations and goals.

How To Use Episodes To Drive Sales Conversations?

Every episode can act as a springboard for deeper discussions. Use strategic CTAs during episodes to prompt guests or listeners to explore solutions your brand offers. Consider sharing case studies or success stories related to the topic at hand, inviting interested listeners to start a conversation. Post-episode follow-ups with personalized content or offers can keep prospects engaged and move them closer to conversion.

How To Avoid Common Pitfalls?

Navigating the roundtable podcast landscape requires foresight and tact. Addressing potential issues ahead of time can preserve episode quality and ensure a seamless experience for both guests and audiences.

What Moderation Mistakes Reduce Value?

Poor moderation can derail even the most promising discussions. Avoid monopolizing the conversation or allowing dominant voices to overshadow quieter guests. Recognize and articulate questions that draw out all attendees, fostering an inclusive environment. Effective moderation should guide the discussion while allowing organic interactions, maintaining balance and energy throughout.

How To Prevent Technical Failures?

Technical failures can be fatal to the flow of your episode. Prioritize a robust tech check, testing all equipment and connections before recording. Encourage guests to check their setups as well to mitigate last-minute glitches. Simplifying your technical setup and familiarizing yourself with your recording software will also help to reduce stress and ensure smooth production.

What Legal And Rights Issues Should You Address?

Legal concerns can arise unexpectedly in a roundtable format. Ensure all participants are aware of and consent to the recording and distribution of the episode, addressing any confidentiality agreements upfront. Be clear about ownership of the recording: who can use the content, and where it’ll be published. Clarifying these issues avoids future conflicts and maintains positive relationships with your guests.

FAQs

What Is The Difference Between Roundtable And Panel?

While roundtables foster open dialogue among participants, panels tend to stick with a moderated Q&A structure. In a panel, the moderator guides the conversation and typically poses questions, resulting in a more controlled dynamic. Roundtables thrive on spontaneous interactions, often leading to deeper discussions and enriched content.

How Many Guests Are Ideal For A Roundtable Episode?

Aiming for three to five guests is ideal for balancing diverse perspectives and manageable dialogue. This number allows for rich conversation without overwhelming the listeners, ensuring that each voice has a chance to contribute meaningfully to the discussion.

What Is The Best Episode Length For Listener Retention?

Episodes between 30 to 60 minutes generally work best for retaining listener interest. Breaking this time into 10 to 15-minute segments enables focused discussions while keeping energy high. Variety in pacing helps maintain engagement and caters to busy listeners' preferences.

Can You Run A Roundtable With Remote Guests?

Absolutely! Remote roundtables can harness technology to bring diverse voices together, regardless of location. With the right tools, you can create dynamic conversations that resonate with audiences just as effectively as in-person settings.

How Do I Monetize A B2B Roundtable Podcast?

Monetization strategies can include sponsorships, paid content collaborations, and leveraging episodes for lead generation. Creating exclusive content offers or membership options can also provide additional revenue streams, enhancing your overall podcast strategy.

How Should I Repurpose Roundtable Content For Marketing?

Extracting key quotes, turning discussions into blog posts, or creating infographics from episode insights are excellent repurposing strategies. Each episode can fuel a series of micro-content pieces for social media, newsletters, and website promotions, amplifying reach.

How Do I Manage Audience Questions Live Or Asynchronously?

Live audience engagement can elevate your roundtable’s interactivity. Designate specific segments for audience questions, either through chat during virtual events or collected in advance. Utilize a mix of live response and pre-recorded snippets if necessary, ensuring a seamless integration that enhances the discussion while keeping it organized.

About the Author

Aqil Jannaty is the founder of ThePod.fm, where he helps B2B companies turn podcasts into predictable growth systems. With experience in outbound, GTM, and content strategy, he’s worked with teams from Nestlé, B2B SaaS, consulting firms, and infoproduct businesses to scale relationship-driven sales.

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FREE TRAINING FOR B2B COMPANIES

How to build a money-printing
B2B podcast that turns conversations into clients

WATCH

What smart B2B companies are doing differently in 2025

Only accepting 2 new clients per industry

NEW

FREE TRAINING FOR B2B COMPANIES

How to build a money-printing
B2B podcast that turns conversations into clients

WATCH

What smart B2B companies are doing differently in 2025

Only accepting 2 new clients per industry

NEW

FREE TRAINING FOR B2B COMPANIES

How to build a money-printing B2B podcast that turnsconversations into clients

Only accepting 2 new clients per industry

NEW

FREE TRAINING FOR B2B COMPANIES

How to build a money-printing
B2B podcast that turns conversations into clients

WATCH

What smart B2B companies are doing differently in 2025

Only accepting 2 new clients per industry

About ThePod.fm

ThePod.fm is the #1 ROI and sales-focused B2B podcast agency.

Built for B2B Growth

We’re not a traditional podcast agency — we’re a go-to-market team that builds relationship-driven systems to generate conversations, not just content.


Every podcast we launch is built to serve a business outcome: more conversations with decision-makers, stronger brand authority, and measurable pipeline growth. From strategy to execution, everything we do is designed to turn relationships into results.

Global Team of B2B Specialists

Our team spans the UK, US, and beyond — bringing together experts in outbound strategy, production, and growth.


Every client gets a world-class system built and managed by people who understand B2B sales inside out.

End-to-End Podcast System

From guest booking and outreach to recording, editing, and distribution — every step runs through one streamlined system.


It’s fully managed inside your client dashboard, giving you total visibility and measurable outcomes at every stage.

0

+

Guest intro calls booked

0

+

Podcast episodes produced

0

%

Of shows rank in their category

About ThePod.fm

ThePod.fm is the #1 ROI and sales-focused B2B podcast agency.

Built for B2B Growth

We’re not a traditional podcast agency — we’re a go-to-market team that builds relationship-driven systems to generate conversations, not just content.


Every podcast we launch is built to serve a business outcome: more conversations with decision-makers, stronger brand authority, and measurable pipeline growth. From strategy to execution, everything we do is designed to turn relationships into results.

Global Team of B2B Specialists

Our team spans the UK, US, and beyond — bringing together experts in outbound strategy, production, and growth.


Every client gets a world-class system built and managed by people who understand B2B sales inside out.

End-to-End Podcast System

From guest booking and outreach to recording, editing, and distribution — every step runs through one streamlined system.


It’s fully managed inside your client dashboard, giving you total visibility and measurable outcomes at every stage.

0

+

Guest intro calls booked

0

+

Podcast episodes produced

0

%

Of shows rank in their category

About ThePod.fm

ThePod.fm is the #1 ROI and sales-focused B2B podcast agency.

Built for B2B Growth

We’re not a traditional podcast agency — we’re a go-to-market team that builds relationship-driven systems to generate conversations, not just content.


Every podcast we launch is built to serve a business outcome: more conversations with decision-makers, stronger brand authority, and measurable pipeline growth. From strategy to execution, everything we do is designed to turn relationships into results.

Global Team of B2B Specialists

Our team spans the UK, US, and beyond — bringing together experts in outbound strategy, production, and growth.


Every client gets a world-class system built and managed by people who understand B2B sales inside out.

End-to-End Podcast System

From guest booking and outreach to recording, editing, and distribution — every step runs through one streamlined system.


It’s fully managed inside your client dashboard, giving you total visibility and measurable outcomes at every stage.

0

+

Guest intro calls booked

0

+

Podcast episodes produced

0

%

Of shows rank in their category

About ThePod.fm

ThePod.fm is the #1 ROI and sales-focused B2B podcast agency.

Built for B2B Growth

We’re not a traditional podcast agency — we’re a go-to-market team that builds relationship-driven systems to generate conversations, not just content.


Every podcast we launch is built to serve a business outcome: more conversations with decision-makers, stronger brand authority, and measurable pipeline growth. From strategy to execution, everything we do is designed to turn relationships into results.

Global Team of B2B Specialists

Our team spans the UK, US, and beyond — bringing together experts in outbound strategy, production, and growth.


Every client gets a world-class system built and managed by people who understand B2B sales inside out.

End-to-End Podcast System

From guest booking and outreach to recording, editing, and distribution — every step runs through one streamlined system.


It’s fully managed inside your client dashboard, giving you total visibility and measurable outcomes at every stage.

0

+

Guest intro calls booked

0

+

Podcast episodes produced

0

%

Of shows rank in their category