The hardest part of B2B business development isn’t the conversation. It’s getting the conversation in the first place.
ThePod.fm’s podcast guest booking service handles the entire outreach and booking process on your behalf - identifying your target accounts, sending personalised podcast invitations, managing every reply, and booking confirmed introduction calls with the exact decision makers you want in your pipeline.
You appear for the first time on the introduction call. Everything before that is handled by our team.
A fully managed podcast guest booking and outreach service in six steps, from defining who you want to meet to a qualified guest on your calendar. You approve the list and take the calls. We do everything in between.
Step 1
Define exactly who you want in the room
Job titles, seniority, industries, company size and geography agreed with you up front, so every invitation goes to a genuine prospect
Ideal clients, referral partners and brand champions, not a spray-and-pray list
The same profile drives the whole engine, so the meetings that follow are with people you would actually want as clients
Step 2
A researched target account list you approve first
Several hundred decision makers researched and built for you, matched to your ideal client profile
The list comes to you for approval before a single message is sent, so you control who we contact in your name
Full visibility of every account, so guest booking works like account-based marketing, not cold outreach
Step 3
Personalised invitations from the ThePod.fm brand
Invitations sent across email and LinkedIn by a professional podcast team, not a fake persona or a generic assistant
An invitation to share expertise gets a yes where a sales pitch gets ignored, which is why response rates are far higher than cold outreach
Your reputation stays protected: nothing is sent as you and nobody is pitched
Step 4
Every reply handled, every call on your calendar
Questions about the show, scheduling, rescheduling and calendar coordination all handled by our team
You receive a confirmed calendar invite for each introduction call, with no back-and-forth threads and no admin
Your time goes on the conversations, not on chasing them
Step 5
A 15-minute introduction call that qualifies fit
The first time you are involved: a short call to qualify fit, build rapport and explain what to expect on the podcast
Guest background notes and a suggested conversation framework prepared for you before every call
Recorded and transcribed, so nothing said on the call is lost and follow-up is easy
Step 6
You decide who goes forward, we handle the rest
After the intro call you mark the fit in PodPlatform and we schedule the recording
If it is not a fit, we handle the follow-up professionally and keep the relationship intact for later
Every guest and outcome is tracked in PodPlatform, so you can see which lists and episodes turn into pipeline
Also included
Network Guest Booking: your own invite link for people you already know
A personal invitation link you can send to anyone in your network: past clients, partners, peers, people you meet at events
They book an introduction call in one click and our system takes over: prep, scheduling, reminders and the recording, exactly as it does for the guests we source
Fill your podcast from your own relationships as well as our outreach, and every guest still flows into the same pipeline in PodPlatform
48 hrs
to first C-suite meeting
41
calls in 90 days
~20 hrs
saved per month
Customer story
First C-suite meeting booked within 48 hours
“What I thought would take months was completed in weeks, thanks to their impressive systems, creativity and personalised approach.”
Kendra Johnson
Founder, The Venned Group
How ThePod.fm supported The Venned Group
41 qualified C-suite calls in the first 90 days, with 9 in the first two weeks
Every guest sourced from a target account list Kendra approved before outreach began
Invitations sent from the ThePod.fm brand, replies and scheduling handled end to end
Around 20 hours a month of scheduling, follow-ups and admin taken off her plate
Companies Kendra connected with through ThePod.fm
Read the full case study
$1.16M
in pipeline before recording a single episode
B2B founder, professional services
Client details withheld at their request
Read case study
$200K
in pipeline added in the first 90 days
Jeff Brown
CEO, PAVE
Read case study
27+
calls booked in 3 weeks, including Fortune 100 decision-makers
Kendra Johnson
Founder, The Venned Group
Read case study
$15K
deal from the first episode, plus intros to execs at Reddit and Meta
David Kent
CEO, Lead Smarter
Read case study
40%
17%
13%
11%
7%
6%
6%
Why We Outreach From the ThePod.fm Brand - Not as You
Most outreach agencies either send messages pretending to be you, or use generic "assistant" personas that prospects see through immediately. We do neither.
All outreach goes out from the ThePod.fm brand - a professional podcast production team inviting prospects to be featured on your show. This does two things:
The Introduction Call Framework - How Guests Become Pipeline
After reviewing over 1,200 introduction calls, here is what separates the clients who consistently convert podcast guests into revenue from those who don't.
Lead With Genuine Curiosity
The intro call is not a sales call. It's a qualification and rapport-building conversation. Ask about their role, their current priorities, what they're navigating right now. Listen more than you speak.
Layer In Discovery Questions
As the conversation flows naturally, introduce questions that reveal the challenges you can help with. Not as a pitch - as genuine interest in their situation.
Offer the Next Logical Step
At the end of the call, offer something that adds value with no strings attached. A relevant resource. A diagnostic. A follow-up conversation focused on a specific challenge they mentioned. Clients who use this framework see 75-80% of guests agree to continue the conversation.
Let the Podcast Deepen the Relationship
The recording itself becomes the second touchpoint. A 30-minute conversation deepens the trust built on the intro call. By the time the episode publishes, the relationship is already several steps into the buying journey.
Frequently Asked Questions About Guest Booking & Outreach
How many introduction calls can I expect per month?
Typically between 5 to 30 confirmed introduction calls per month depending on your plan, ICP, and market. The exact number is confirmed and guaranteed on your strategy call.
Can I approve the prospect list before outreach starts?
Yes. We build the list and send it to you for approval before a single message is sent. You have full visibility and full control over who we contact.
Do you reach out on LinkedIn or email?
Both. We use a multi-channel approach across email and LinkedIn - always from the ThePod.fm brand, never from a fake persona or your personal accounts unless you specifically request it.
What happens if a prospect isn't a good fit after the intro call?
You let us know through the app and we handle the follow-up professionally. We don't burn bridges - we use a clean, respectful exit that keeps the relationship intact for future opportunities.
Is this the same as appointment setting?
Similar goal, fundamentally different mechanism. Appointment setting agencies use cold outreach to book sales calls. We use podcast invitations to book introduction conversations - which means higher response rates, warmer relationships, and content as a byproduct.
