Most podcast production agencies handle the recording and editing. ThePod.fm is a B2B podcast production agency that handles everything - including booking your ideal prospects as guests and turning every conversation into a measurable pipeline opportunity.
This isn’t podcast production as a commodity service. It’s podcast production services run as a business development system. Here’s everything we produce for you.
What’s Included in ThePod.fm B2B Podcast Production
Included
Podcast brand development and launch, built to attract your ideal clients
Show name, positioning, cover art, intro and outro music and sonic branding, designed so your ideal clients say yes to a guest invitation
Positioned as the authority in your niche from day one, not a generic interview show
Live in 28 days with brand, infrastructure and distribution handled before you record a word
Included
Target account research, guest outreach and introduction call booking
We define your ideal client profile and build a targeted prospect list of several hundred decision makers, approved by you before outreach begins
Guest outreach and introduction call booking across email and LinkedIn from the ThePod.fm brand, every reply and calendar question handled by us
You are only involved once the introduction call is on your calendar
Included
Recording setup, technical infrastructure and episode prep
Recording configured on Riverside.fm, your show set up on Transistor.fm and distributed to Spotify, Apple Podcasts, Amazon Music, Audible and 12+ platforms, all accounts in your name
Talking points, questions and episode structure prepared before every recording, tailored to each guest
You show up informed and confident, with no interviewing experience or studio equipment required
Included
Audio engineering and video editing to broadcast quality
Your Riverside recording transformed with noise removal, levelling, EQ and intro/outro syncing
Full video editing with colour grading and branding consistency across every episode
Every episode cut into three branded short-form clips for LinkedIn and social media, pulled from the highest-value moments
Included
Show notes, landing page and full pipeline visibility in PodPlatform
SEO-optimised show notes written and published with every episode, so the show gets discovered through search over time
A dedicated landing page that updates automatically with every new episode, embeddable on your own website
Every lead, guest, episode and pipeline opportunity tracked in PodPlatform, with full visibility and zero admin on your end
B2B Podcast Production Results
#5
Careers chart, Singapore
3 countries
charted in 2 weeks
3,000+
downloads, month one
Customer story
Studio-grade production that charted in three countries within two weeks
Reetu spent a year trying to launch her show alone. With ThePod.fm handling brand, remote recording, editing, publishing and distribution, Green Shoots & Big Shifts went live and charted internationally within two weeks.
Reetu Gupta
Host, Green Shoots & Big Shifts
How ThePod.fm produced the show
Ranked #5 Careers in Singapore, #20 in India and #85 in the US within two weeks of launch
Every episode prepped, recorded remotely, edited and published to Apple, Spotify, Amazon and 12+ platforms
24 senior sustainability and ESG leaders booked as guests in the first two weeks
3,000+ downloads and 20,000+ LinkedIn impressions in the first month, from one recording a week
Leaders and organisations featured on Green Shoots & Big Shifts
Read the full case study
$1.16M
in pipeline before recording a single episode
B2B founder, professional services
Client details withheld at their request
Read case study
$200K
in pipeline added in the first 90 days
Jeff Brown
CEO, PAVE
Read case study
27+
calls booked in 3 weeks, including Fortune 100 decision-makers
Kendra Johnson
Founder, The Venned Group
Read case study
$15K
deal from the first episode, plus intros to execs at Reddit and Meta
David Kent
CEO, Lead Smarter
Read case study
How It Compares to Standard Podcast Production
Standard podcast production agencies handle what happens after you record. ThePod.fm handles what happens before, during, and after - including getting the right people in the room in the first place.
Frequently Asked Questions About B2B Podcast Production
Do I need any equipment?
No. All you need is a laptop and a stable internet connection. We configure Riverside.fm for your recordings, which significantly improves audio quality from a standard laptop microphone. If you want to invest in a USB microphone, we can recommend options in the $50-$150 range - but it’s entirely optional.
How long does setup take?
The full setup - brand, infrastructure, prospect list, and distribution - is completed within 28 days. Most clients have their first introduction calls booked before the 28-day mark.
Which platforms will my podcast be on?
We distribute to Spotify, Apple Podcasts, Amazon Music, Audible, Google Podcasts, Pocket Casts, Overcast, and all major podcast directories. Each submission is handled and confirmed by our team.
Who owns the podcast and all the content?
You own everything. Every platform account, every asset, the RSS feed, the brand files, and the distribution channels. During your engagement we manage everything on your behalf. At the end, all accounts and credentials are transferred to you.
What does the editing process look like?
Once you’ve recorded, you upload the raw file and we take it from there. Studio-grade audio engineering, video editing with colour grading, intro/outro syncing, and full branding consistency. Turnaround is typically 5-7 business days. You review and approve before anything is published.
How much does B2B podcast production cost?
Pricing depends on episode cadence and which parts of the system you run: production on its own, or production with guest booking, content repurposing and podcast lead generation. We scope it on a 30-minute strategy call. For market context, our B2B podcast cost breakdown covers what podcast production companies and agencies typically charge.
Do you offer podcast production services without guest booking?
Yes. Production, editing, distribution and content repurposing can run on their own for an existing show, and guest booking or lead generation can be added later. Most clients run the full system because the same recording produces the meetings and the content.
Is ThePod.fm a podcast production company or a lead generation agency?
Both, by design. We are a B2B podcast production agency: we build, record, edit, publish and repurpose your show to a broadcast standard. What separates us from a standard podcast production company is who ends up on the show and what happens afterwards: your ideal clients are booked as guests, and every conversation is tracked to pipeline in PodPlatform.
