B2B Podcast Production
Fully Managed by a Team That Understands Pipeline, Not Just Audio

B2B Podcast Production
Fully Managed by a Team That Understands Pipeline, Not Just Audio

B2B Podcast Production
Fully Managed by a Team That Understands Pipeline, Not Just Audio

Watch all the deliverables that goes into our B2B podcast production

Watch all the deliverables that goes into our B2B podcast production

Most podcast production agencies handle the recording and editing. ThePod.fm handles everything - including booking your ideal prospects as guests and turning every conversation into a measurable pipeline opportunity.

This isn't podcast production as a commodity service. It's podcast production as a business development system. Here's everything we produce for you.


What's Included in ThePod.fm B2B Podcast Production

Podcast Brand Development

Show name, positioning, cover art, intro and outro music, and sonic branding. Built to attract your ideal clients as guests and position you as the authority in your niche from day one.

Podcast Brand Development

Show name, positioning, cover art, intro and outro music, and sonic branding. Built to attract your ideal clients as guests and position you as the authority in your niche from day one.

Podcast Brand Development

Show name, positioning, cover art, intro and outro music, and sonic branding. Built to attract your ideal clients as guests and position you as the authority in your niche from day one.

Target Account Research & Guest List Building

We define your ideal client profile - job titles, seniority, industries, company size - and build a targeted prospect list of several hundred decision makers for your approval before outreach begins.

Target Account Research & Guest List Building

We define your ideal client profile - job titles, seniority, industries, company size - and build a targeted prospect list of several hundred decision makers for your approval before outreach begins.

Target Account Research & Guest List Building

We define your ideal client profile - job titles, seniority, industries, company size - and build a targeted prospect list of several hundred decision makers for your approval before outreach begins.

Guest Outreach & Introduction Call Booking

We handle all guest outreach and introduction call booking across email and LinkedIn from the ThePod.fm brand - managing every reply, scheduling question, and calendar coordination. You're only involved once the introduction call is confirmed.

Guest Outreach & Introduction Call Booking

We handle all guest outreach and introduction call booking across email and LinkedIn from the ThePod.fm brand - managing every reply, scheduling question, and calendar coordination. You're only involved once the introduction call is confirmed.

Guest Outreach & Introduction Call Booking

We handle all guest outreach and introduction call booking across email and LinkedIn from the ThePod.fm brand - managing every reply, scheduling question, and calendar coordination. You're only involved once the introduction call is confirmed.

Recording Setup & Technical Infrastructure

We configure your recording setup on Riverside.fm, set up your show on Transistor.fm, and distribute to Spotify, Apple Podcasts, Amazon Music, Audible, Google Podcasts, and 12+ additional platforms. All accounts are in your name. You own everything.

Recording Setup & Technical Infrastructure

We configure your recording setup on Riverside.fm, set up your show on Transistor.fm, and distribute to Spotify, Apple Podcasts, Amazon Music, Audible, Google Podcasts, and 12+ additional platforms. All accounts are in your name. You own everything.

Recording Setup & Technical Infrastructure

We configure your recording setup on Riverside.fm, set up your show on Transistor.fm, and distribute to Spotify, Apple Podcasts, Amazon Music, Audible, Google Podcasts, and 12+ additional platforms. All accounts are in your name. You own everything.

Episode Prep & Interview Framework

Before every recording, we prepare your talking points, questions, and episode structure - tailored to each specific guest. You show up informed and confident. No interviewing experience required.

Episode Prep & Interview Framework

Before every recording, we prepare your talking points, questions, and episode structure - tailored to each specific guest. You show up informed and confident. No interviewing experience required.

Episode Prep & Interview Framework

Before every recording, we prepare your talking points, questions, and episode structure - tailored to each specific guest. You show up informed and confident. No interviewing experience required.

Audio Engineering & Video Editing

We transform your Riverside recording into broadcast-quality audio. Noise removal, levelling, EQ, intro/outro syncing, and full video editing with colour grading and branding consistency. No studio equipment required on your end.

Audio Engineering & Video Editing

We transform your Riverside recording into broadcast-quality audio. Noise removal, levelling, EQ, intro/outro syncing, and full video editing with colour grading and branding consistency. No studio equipment required on your end.

Audio Engineering & Video Editing

We transform your Riverside recording into broadcast-quality audio. Noise removal, levelling, EQ, intro/outro syncing, and full video editing with colour grading and branding consistency. No studio equipment required on your end.

Short-Form Content Repurposing

Every episode is cut into 3 branded short-form video clips formatted for LinkedIn and social media. These aren't random cuts - they're pulled from the highest-value moments in each conversation.

Short-Form Content Repurposing

Every episode is cut into 3 branded short-form video clips formatted for LinkedIn and social media. These aren't random cuts - they're pulled from the highest-value moments in each conversation.

Short-Form Content Repurposing

Every episode is cut into 3 branded short-form video clips formatted for LinkedIn and social media. These aren't random cuts - they're pulled from the highest-value moments in each conversation.

SEO-Optimised Show Notes & Distribution

We write and publish SEO-optimised show notes with every episode. This is how your show gets discovered through search over time - not just through word of mouth.

SEO-Optimised Show Notes & Distribution

We write and publish SEO-optimised show notes with every episode. This is how your show gets discovered through search over time - not just through word of mouth.

SEO-Optimised Show Notes & Distribution

We write and publish SEO-optimised show notes with every episode. This is how your show gets discovered through search over time - not just through word of mouth.

Auto-Updating Landing Page

Your show gets a dedicated landing page that updates automatically with every new episode. Clean, professional, and embeddable on your own website.

Auto-Updating Landing Page

Your show gets a dedicated landing page that updates automatically with every new episode. Clean, professional, and embeddable on your own website.

Auto-Updating Landing Page

Your show gets a dedicated landing page that updates automatically with every new episode. Clean, professional, and embeddable on your own website.

Client Dashboard & Pipeline Visibility

Every lead, guest, episode, and pipeline opportunity is tracked inside the ThePod App. Full visibility, zero admin on your end.

Client Dashboard & Pipeline Visibility

Every lead, guest, episode, and pipeline opportunity is tracked inside the ThePod App. Full visibility, zero admin on your end.

Client Dashboard & Pipeline Visibility

Every lead, guest, episode, and pipeline opportunity is tracked inside the ThePod App. Full visibility, zero admin on your end.

Fireside with Founders and Leaders Podcast
Beyond Titles Podcast
Green Shoots, Big Shifts Podcast

How It Compares to Standard Podcast Production

Standard podcast production agencies handle what happens after you record. ThePod.fm handles what happens before, during, and after - including getting the right people in the room in the first place.

FeatureThePod.fmStandard Production Agency
Guest strategyTarget accountsYour responsibility
OutreachFully managedNot included
Introduction callsGuaranteed minimumNot included
Audio editing✅ Included✅ Included
Video editing✅ Included⚠️ Sometimes
Distribution✅ 12+ platforms⚠️ Varies
Show notes✅ SEO-optimised⚠️ Basic or none
Content repurposing✅ 3 clips/episode⚠️ Add-on or none
Pipeline tracking✅ Dedicated app❌ Not included
Guarantee✅ Yes❌ No
FeatureThePod.fmStandard Production Agency
Guest strategyTarget accountsYour responsibility
OutreachFully managedNot included
Introduction callsGuaranteed minimumNot included
Audio editing✅ Included✅ Included
Video editing✅ Included⚠️ Sometimes
Distribution✅ 12+ platforms⚠️ Varies
Show notes✅ SEO-optimised⚠️ Basic or none
Content repurposing✅ 3 clips/episode⚠️ Add-on or none
Pipeline tracking✅ Dedicated app❌ Not included
Guarantee✅ Yes❌ No

B2B Podcast Production Results

  • $1,160,000 in Pipeline Added Before Recording a Single Episode For Ashley Russo

    "I cannot say enough about the process of working with ThePod team. They have made it so simple to get a very overwhelming process set up.

It has been nothing but seamless."

    By pivoting from standard outreach to podcast invitations, Ashley’s firm generated over $1.1M in pipeline deal size in the first 30 days - purely through introduction calls with ERG leaders at major tech firms like Zapier and Highspot.

    Ashley Meinert

    Founder & Advisor

    Ask Ashley Podcast

  • $15K deal from first podcast episode and intros to execs from Reddit and Meta

    “I haven't seen anything create this strong of a connection with my ideal client profile before… I was surprised it even surfaced business opportunities—a $15k deal from my first podcast. That didn’t come from the first convo, but a follow-up where I learned more about their needs. Now we’re reconnecting in a couple months, and they’ll intro me to the CTO at Reddit and the AI lead at Meta. You've pulled some amazing connections. It's been a great experience—really appreciate it, man.”

    David Kent

    CEO of Lead Smarter

    LeadSmarter Podcast

  • Booked 27+ calls within 3 weeks and met with Fortune 100 decision-makers

    “Working with Aqil and ThePod.fm has been incredible. They seamlessly makes my life so much easier, delivering everything on time and keeping us updated every step of the way. What I thought would take months was completed in weeks, thanks to their impressive systems, creativity, and personalized approach. They've saved us a ton of time while making a big project feel approachable and exciting. I couldn’t recommend ThePod.fm more highly.”

    Kendra Johnson

    Founder of The Venned Group

    BeyondTitles Podcast

  • $200,000 in pipeline added in 90 Days

    “We found 25 potential opportunities there which we can add to the pipeline, which is really, really good. Added around $200,000 in pipeline the connections that you make doing this type of lead gen strategy ismuch more authentic and much deeper connection than you'll typically have doing a cold call or like a cold email. You know, in those situations you get lucky, but using a program like this, you're able to really create deep and authentic relationships with people that will last a lot longer than just their quick pain point that they had because you called them on the right day.”

    Jeff Brown

    CEO of PAVE

  • $200,000 in pipeline added in 90 Days

    “We found 25 potential opportunities there which we can add to the pipeline, which is really, really good. Added around $200,000 in pipeline the connections that you make doing this type of lead gen strategy ismuch more authentic and much deeper connection than you'll typically have doing a cold call or like a cold email. You know, in those situations you get lucky, but using a program like this, you're able to really create deep and authentic relationships with people that will last a lot longer than just their quick pain point that they had because you called them on the right day.”

    Jeff Brown

    CEO of PAVE

  • Booked 27+ calls within 3 weeks and met with Fortune 100 decision-makers

    “Working with Aqil and ThePod.fm has been incredible. They seamlessly makes my life so much easier, delivering everything on time and keeping us updated every step of the way. What I thought would take months was completed in weeks, thanks to their impressive systems, creativity, and personalized approach. They've saved us a ton of time while making a big project feel approachable and exciting. I couldn’t recommend ThePod.fm more highly.”

    Kendra Johnson

    Founder of The Venned Group

  • $1,160,000 in Pipeline Added Before Recording a Single Episode For Ashley Russo

    "I cannot say enough about the process of working with ThePod team. They have made it so simple to get a very overwhelming process set up.

It has been nothing but seamless."

    By pivoting from standard outreach to podcast invitations, Ashley’s firm generated over $1.1M in pipeline deal size in the first 30 days - purely through introduction calls with ERG leaders at major tech firms like Zapier and Highspot.

    Ashley Meinert

    Founder & Advisor

  • $15K deal from first podcast episode and intros to execs from Reddit and Meta

    “I haven't seen anything create this strong of a connection with my ideal client profile before… I was surprised it even surfaced business opportunities—a $15k deal from my first podcast. That didn’t come from the first convo, but a follow-up where I learned more about their needs. Now we’re reconnecting in a couple months, and they’ll intro me to the CTO at Reddit and the AI lead at Meta. You've pulled some amazing connections. It's been a great experience—really appreciate it, man.”

    David Kent

    CEO of Lead Smarter

Frequently Asked Questions About B2B Podcast Production

Do I need any equipment?

No. All you need is a laptop and a stable internet connection. We configure Riverside.fm for your recordings, which significantly improves audio quality from a standard laptop microphone. If you want to invest in a USB microphone, we can recommend options in the $50-$150 range - but it's entirely optional.

How long does setup take?

The full setup - brand, infrastructure, prospect list, and distribution - is completed within 28 days. Most clients have their first introduction calls booked before the 28-day mark.

Which platforms will my podcast be on?

We distribute to Spotify, Apple Podcasts, Amazon Music, Audible, Google Podcasts, Pocket Casts, Overcast, and all major podcast directories. Each submission is handled and confirmed by our team.

Who owns the podcast and all the content?

You own everything. Every platform account, every asset, the RSS feed, the brand files, and the distribution channels. During your engagement we manage everything on your behalf. At the end, all accounts and credentials are transferred to you.

What does the editing process look like?

Once you've recorded, you upload the raw file and we take it from there. Studio-grade audio engineering, video editing with colour grading, intro/outro syncing, and full branding consistency. Turnaround is typically 5-7 business days. You review and approve before anything is published.

Build your sales producing B2B podcast system

Build your sales producing B2B podcast system

Build your sales producing B2B podcast system

Book a free 30-minute strategy call. We'll review your target market, map your ideal client profile, and confirm the exact number of guaranteed introduction calls we can deliver for your business.

Request a Proposal

Request a Proposal

We’ll explain the entire process when you claim your free proposal.

Or explore how the B2B podcast lead generation side of the system works. You can also see how we stack up against other B2B podcast production agencies.

All Services

All Services

All Services

ThePod.fm is a fully managed, end-to-end B2B podcast production and business development service. From the first strategy call to your 50th episode, here is everything we handle - so you never have to.

ThePod.fm is a fully managed, end-to-end B2B podcast production and business development service.

From the first strategy call to your 50th episode, here is everything we handle - so you never have to.

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B2B Podcast Production

Full end-to-end production. You show up and record. We handle everything else.

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B2B Podcast Production

Full end-to-end production. You show up and record. We handle everything else.

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B2B Podcast Production

Full end-to-end production. You show up and record. We handle everything else.

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Guest Booking & Outreach

We book your ideal clients as guests. You appear for the first time on the call.

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Guest Booking & Outreach

We book your ideal clients as guests. You appear for the first time on the call.

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Guest Booking & Outreach

We book your ideal clients as guests. You appear for the first time on the call.

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Podcast Lead Generation

Guaranteed introduction calls with decision makers. A proven framework to convert them into pipeline.

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Podcast Lead Generation

Guaranteed introduction calls with decision makers. A proven framework to convert them into pipeline.

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Podcast Lead Generation

Guaranteed introduction calls with decision makers. A proven framework to convert them into pipeline.

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Content Repurposing

One episode becomes clips, show notes, and social assets. Zero effort on your end.

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Content Repurposing

One episode becomes clips, show notes, and social assets. Zero effort on your end.

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Content Repurposing

One episode becomes clips, show notes, and social assets. Zero effort on your end.

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Podcast Setup & Launch

Live in 28 days. Brand, infrastructure, and distribution - all handled before you record a word.

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Podcast Setup & Launch

Live in 28 days. Brand, infrastructure, and distribution - all handled before you record a word.

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Podcast Setup & Launch

Live in 28 days. Brand, infrastructure, and distribution - all handled before you record a word.

View Service →

ThePod App

Every guest, call, and pipeline opportunity in one dashboard. Included as standard.

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ThePod App

Every guest, call, and pipeline opportunity in one dashboard. Included as standard.

View Service →

ThePod App

Every guest, call, and pipeline opportunity in one dashboard. Included as standard.