Most B2B podcast agencies give you a monthly slide and a downloads chart. You cannot see who was invited, what they replied, where each episode actually is, or how much of your LinkedIn, YouTube and website activity came from the show.
PodPlatform is the software we built to run every part of the service, and it is the portal you log into. Lead generation, guest journey, production, content, blogs, podcast growth and reporting live in one system of record, and impact is aggregated across every channel with the podcast’s share of each, which no other B2B podcast agency does.
What Only PodPlatform Does
Everything we have learned running B2B podcasts as a business development channel is built into PodPlatform. Any agency can send you a report. These are the parts you will not find anywhere else, starting with the one that matters most to a CFO.
Unique to ThePod.fm
Podcast impact, aggregated across every channel
LinkedIn, YouTube, your website and your email list on one screen, with the podcast’s share of each
Meetings booked and pipeline created at the top, so you see what the show produced, not just what it reached
A cumulative chart building from day one, plus a 30-day trend on every tile
Built in
Every meeting attributed to the list and episode that produced it
Every booked meeting is tied to the account it came from, so you can see the whole relationship, not just one contact
The campaigns board shows which list booked what, so you see which targeting worked
Track sales opportunities from the relationships you create from it - a clear picture on what ROI looks like
If needed · Not done by any other agency
LinkedIn engagement turned into a scored warm lead list
Everyone who reacts to or comments on your posts is identified with a name, title and company
Each person is scored against your ICP with a written reason for the fit
You approve every person before anything is sent, then they join outreach in your name, turning your content into warm conversations
Built in
Every episode’s real state, and your approvals in one place
See exactly where every episode is, from recording to published, so you always know what is coming out and when
Approve or request changes on each clip individually, so a small tweak never holds up the content that is ready to go
Nothing waits on you without you knowing: a short mid-week note tells you what needs your approval, so episodes keep shipping on schedule
Built in
Your target list, approved by you before anyone is contacted
Your ideal clients, referral partners and brand champions by name, so the guests you record with are the deals you want to close
Approve or remove each person, and only then does anything send
Account-based marketing built into the list: every name is a company you want to win, so every booked call is a warm conversation with a decision maker at a target account, not a random lead
Built in
Content scheduler: schedule to every platform from one place
Clips, carousels and graphics scheduled straight to your own LinkedIn and YouTube accounts from a calendar view
No downloading, no uploading, no juggling a separate scheduling tool: the content we produce actually gets used
A caption written for each platform, and LinkedIn carousels published as native documents, the highest-performing B2B format
If needed
Blogs: every episode becomes an article you control
A full article written from each approved episode, in your voice, grounded in your own audience, tone and positioning
Review, adjust or edit anything before it publishes, and nothing goes live without your click
Sync approved articles straight to your CMS if you want them on your site, with no copy and paste
Built in
Training: everything we have learned, in your portal
Short lessons on using the platform, getting the most from your podcast, and getting the best results from every conversation
Built from what we have learned across every show we run, so you are not starting from zero
Progress tracked per user, so new people on your team ramp without a call
Built in
Integrations and users: plug into your sales and marketing stack
Hand warm leads and booked meetings straight to your sales team, with automations that plug into the platform
Send content and captures to your marketing stack, so nothing lives only in our system
Invite other users, so the person who handles your content or your pipeline works in the same portal as you
The system makes it efficient. The team gets you the results.
PodPlatform is how we run every part of the engagement without anything falling through the gaps, and how you see all of it. But you are not buying software. Your strategist builds the target list with you, our team runs the outreach, the calls, the production, podcast growth plan and the content, and PodPlatform is where you watch it happen and approve the moments that matter.
What Clients Have Produced Through the Platform
How ThePod.fm & PodPlatform Compares to a Typical Agency
Frequently Asked Questions
Is PodPlatform just a dashboard?
No. It is the system our team works in. The client view and the internal view are two lenses over the same live data, which is why nothing on it is a status update. A dashboard reports on work that happened somewhere else. This is the somewhere else.
What does aggregate impact actually mean?
Every post we publish is tagged as podcast content or not, so each channel, LinkedIn, YouTube, your website and your email list, shows the share of its activity that came from the show next to the total. Those tiles are activity. What we report on is unchanged: pipeline created, meetings booked, episodes shipped and content published.
Do I have to use the platform?
No. Clients who prefer email get the weekly report and the Wednesday digest by email and never log in. Approvals are the only part that needs you: the target list name by name, and each episode item by item. They take a few minutes a week.
Do you guarantee a number of meetings?
We guarantee conversations with the exact people on your approved list, and we keep working at no extra cost until we deliver them. We do not publish a quota, because a number can be hit with the wrong people. The platform is how you check the precision yourself.
Who else can see my data?
Nobody outside your organisation and the ThePod.fm staff assigned to your account. Client organisations are isolated in the database itself. We enrich company data once and reuse the profile. Your engagement history stays yours.
